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STUDENTS AT
THE HELM
A MODEL FOR MUTUALLY BENEFICIAL,
COLLABORATIVE OUTREACH
Julie Arensdorf + Valerie Kukla
University of...
WHERE ARE WE GOING?
• Theoretical Framework
• Student Partners
• What We Did
• What We Learned
THEORETICAL FRAMEWORK
• Appreciative Inquiry
• Marketing
• In-reach vs. Outreach
APPRECIATIVE INQUIRY
The study of
what works well.
Cooperrider, Whitney & Stavros (2008) Appreciative Inquiry Handbook
MARKETING
Determining what people want,
creating and delivering it,
asking for feedback,
and then making changes.
Dempsey ...
CYCLE OF TRUE MARKETING
In-depth
market
research
Segment into
target markets
Set goals
Ask targets
what they want
ID or cr...
TARGET AUDIENCES
• Administrators
• Community
• Faculty
• Graduate Students
• Staff
• Undergraduates
MARKETING PLAN
ALL HANDS ON DECK
• Where did your idea originate?
• At what step in the marketing cycle did
you start?
• How could you im...
CYCLE OF TRUE MARKETING
In-depth
market
research
Segment into
target markets
Set goals
Ask targets
what they want
ID or cr...
OUTREACH TO UNDERGRADS
• Who are Memorial Library’s
undergraduate users?
• Data to inform outreach & other
decisions
• Ide...
MU KAPPA TAU CONSULTING
Valerie Kukla
UW-Madison Class of 2017
•What do students think of Memorial
Library?
•Why do they (...
FALL SEMESTER
Valerie Kukla
UW-Madison Class of 2017
•Data gathering techniques
• Survey design
• Survey distribution
•Pro...
FALL SEMESTER
Valerie Kukla
UW-Madison Class of 2017
•Data gathering techniques
• Survey design
• Survey distribution
•Pro...
SPRING SEMESTER
Valerie Kukla
UW-Madison Class of 2017
•Focus groups
•Refined recommendations
•Report and presentation
to ...
ALL HANDS ON DECK
• What’s missing in the picture
of your users?
• What groups could you partner
with to obtain this data?...
CHALLENGES & CONSIDERATIONS
• Clear expectations for deliverables
• Frequent check-ins
• Communication leads
VALUE OF PARTNERING WITH STUDENTS
• Critical outsider perspectives
• Letting the experts lead
• Developing relationships
VALUE OF PARTNERING WITH LIBRARY
Valerie Kukla
UW-Madison Class of 2017
•Hands-on experience
•Resume building project
work...
SET SAIL!
• Start with students, faculty, staff
• Do your research
• Allow users to lead
• Plan for implementation
SUGGESTED READINGS
Cooperrider, D. L., Whitney, D. & Stavros, J. M. (2008).
Appreciative inquiry handbook: For leaders of ...
CONTACT
Julie Arensdorf
Outreach & Instruction Librarian
University of Wisconsin - Madison
julie.arensdorf@wisc.edu
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ACRL 2017 Students at the Helm: A Model for Mutually Beneficial, Collaborative Outreach

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A panel presentation given at the 2017 ACRL Conference in Baltimore, MD by Julie Arensdorf and Valerie Kukla.

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ACRL 2017 Students at the Helm: A Model for Mutually Beneficial, Collaborative Outreach

  1. 1. STUDENTS AT THE HELM A MODEL FOR MUTUALLY BENEFICIAL, COLLABORATIVE OUTREACH Julie Arensdorf + Valerie Kukla University of Wisconsin - Madison julie.arensdorf@wisc.edu
  2. 2. WHERE ARE WE GOING? • Theoretical Framework • Student Partners • What We Did • What We Learned
  3. 3. THEORETICAL FRAMEWORK • Appreciative Inquiry • Marketing • In-reach vs. Outreach
  4. 4. APPRECIATIVE INQUIRY The study of what works well. Cooperrider, Whitney & Stavros (2008) Appreciative Inquiry Handbook
  5. 5. MARKETING Determining what people want, creating and delivering it, asking for feedback, and then making changes. Dempsey (2009) The Accidental Library Marketer
  6. 6. CYCLE OF TRUE MARKETING In-depth market research Segment into target markets Set goals Ask targets what they want ID or create resources / services ID competition Plan evaluation Promote resources / services Deliver resources / services Get feedback Analyze feedback Review process / make changes Marketing Plan Dempsey (2009) The Accidental Library Marketer
  7. 7. TARGET AUDIENCES • Administrators • Community • Faculty • Graduate Students • Staff • Undergraduates
  8. 8. MARKETING PLAN
  9. 9. ALL HANDS ON DECK • Where did your idea originate? • At what step in the marketing cycle did you start? • How could you improve your process next time? Think of an outreach project you lead or contributed to…
  10. 10. CYCLE OF TRUE MARKETING In-depth market research Segment into target markets Set goals Ask targets what they want ID or create resources / services ID competition Plan evaluation Promote resources / services Deliver resources / services Get feedback Analyze feedback Review process / make changes Marketing Plan Dempsey (2009) The Accidental Library Marketer
  11. 11. OUTREACH TO UNDERGRADS • Who are Memorial Library’s undergraduate users? • Data to inform outreach & other decisions • Identified potential campus partner: Mu Kappa Tau
  12. 12. MU KAPPA TAU CONSULTING Valerie Kukla UW-Madison Class of 2017 •What do students think of Memorial Library? •Why do they (or why don't they) use the library as a study space?
  13. 13. FALL SEMESTER Valerie Kukla UW-Madison Class of 2017 •Data gathering techniques • Survey design • Survey distribution •Process for moving to recommendations
  14. 14. FALL SEMESTER Valerie Kukla UW-Madison Class of 2017 •Data gathering techniques • Survey design • Survey distribution •Process for moving to recommendations
  15. 15. SPRING SEMESTER Valerie Kukla UW-Madison Class of 2017 •Focus groups •Refined recommendations •Report and presentation to library staff
  16. 16. ALL HANDS ON DECK • What’s missing in the picture of your users? • What groups could you partner with to obtain this data? • How will you let them lead? What types of data do you already gather for your library that could be used to inform outreach?
  17. 17. CHALLENGES & CONSIDERATIONS • Clear expectations for deliverables • Frequent check-ins • Communication leads
  18. 18. VALUE OF PARTNERING WITH STUDENTS • Critical outsider perspectives • Letting the experts lead • Developing relationships
  19. 19. VALUE OF PARTNERING WITH LIBRARY Valerie Kukla UW-Madison Class of 2017 •Hands-on experience •Resume building project work •Convenience of being on campus
  20. 20. SET SAIL! • Start with students, faculty, staff • Do your research • Allow users to lead • Plan for implementation
  21. 21. SUGGESTED READINGS Cooperrider, D. L., Whitney, D. & Stavros, J. M. (2008). Appreciative inquiry handbook: For leaders of change. (2nd ed.). Brunswick, OH: Crown Custom Publishing. Cottrell, J. R. & Godwin, L. “A practical approach to appreciative inquiry in action: Be the change you want to see in your library.” Presented at ACRL 2015. Dempsey, K. (2009). The accidental library marketer. Medford, NJ: Information Today.
  22. 22. CONTACT Julie Arensdorf Outreach & Instruction Librarian University of Wisconsin - Madison julie.arensdorf@wisc.edu

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