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Startup Weekend Fargo 2014 - Breaking Bread

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Startup Weekend Fargo 2014 - Breaking Bread

  1. 1. A home-based hospitality network for foodies on the cheap
  2. 2. Foodies
  3. 3. The Opportunity  31 million foodies in the US (2009)  Over 16,000 food blogs  Young people spent $217 billion on travel (2012)
  4. 4. Our Solution
  5. 5. Website
  6. 6. iOS App
  7. 7. iOS App – Profile
  8. 8. iOS App
  9. 9. How We Make Money  Guests pay  $3 reservation fee  Season pass  3-mos for $15  6-mos for $25  1-yr for $40  Hosts/guests can choose to be verified  $25 fee (zero sum)  Advertising  Direct  Affiliate marketing
  10. 10. Where the Money Goes Website  Hosting  Maintenance  Support Marketing  Google / Facebook ads Host verification (zero sum)  $20 background check  $5 to charity
  11. 11. Marketing Established foodie networks / blogs Word of mouth Social media Direct advertising sales
  12. 12. The Goal
  13. 13. A home-based hospitality network for foodies on the cheap

Editor's Notes

  • Population of foodiesTheir networks: social media blogsCulinary tourismFor young people? Not feasible.People use couchsurfing.com to do it cheaplyProblems with couchsurfing
  • A hospitality network for culinary travel on the cheapThe features that will make this possible:ProfileThemeNewsfeedPicsLocal resto’sHost action – links to their InstagramHosts
  • Foodie Social NetworksFoodie.comiMunchie.comBakeSpace.comFoodbuzz.comFoodCandy.comNibbleDish.comSocial CulinaireTechnorati,May 31, 2012: 16,588 food blogs

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