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How To Fall (Back) In Love With Video

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Did you fall out of love with video in 2017? What was once your knight-in-shining-armor was suddenly frustrating and difficult. There was fraud, a lack of transparency and some outright bad behavior. You told it to shape up or ship out.

Video got it’s act together and it looks better than ever. So now that it’s back, this slideshare will help make sure you get what you want.

Published in: Marketing
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How To Fall (Back) In Love With Video

  1. 1. Did You Fall Out Of Love With Video in 2017?
  2. 2. DIGITAL AND VIDEO CONSUMPTION IS BOOMING! £12m £28m £53m £118m £200m £309m £471m £699m £1.093bn 2008 2009 2010 2011 2012 2013 2014 2015 2016 UK Video ad spend
  3. 3. Anna, if only there was someone out there who loved you.
  4. 4. The days of giving digital a pass are over. It’s time to grow up. It’s time for action.” Marc Pritchard Chief Brand Officer “
  5. 5. Video Is Back And Better Than Ever
  6. 6. How To Fall (Back) In Love With Video
  7. 7. Step 1: SAFETY FIRST
  8. 8. 100% FRAUD FREE BRAND SAFETY PROTECTION VIEWABLE
  9. 9. Step 2: DON’T BE AFRAID TO GET PERSONAL
  10. 10. HANDS UP: WHO DOESN’T HAVE KIDS?
  11. 11. THE ONE-SIZE-FITS-ALL MODEL IS NO LONGER ENOUGH
  12. 12. 1-TO-1 VIDEO IS EXPECTED BY CONSUMERS
  13. 13. TUIEdit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me FAMILY FRIENDLY SALE S ADVENTURE DESTINATIONS DISCOUNTS FOR KIDS DINING DEALS FLIGHT INCENTIVE S GROUP BOOKINGS SPA INCENTIVES MULTIPLE DESTINATIONS MULTIPLE AIRPORT HUBS HISTORIC DESTINATIONS BEACH DESTINATIONS CITY DESTINATION S
  14. 14. MARISSAEdit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me Edit me LIVES IN LONDON IN MARKET 31 YRS OLD HIKING BIKING DESIGNER FEMALE LIKES THE BEACHVEGETARIAN LIKES MOVIES £50 - 75K SINGLE ICE CREAM LOVER
  15. 15. LIVES IN LONDON IN MARKE T HIKING DESIGNER LIKES MOVIES LIKES THE BEACH ICE CREAM LOVER SINGLE 31 YR OLD SALE S ADVENTURE DESTINATION S DISCOUNTS FOR KIDS DINING DEALS FLIGHT INCENTIVE S GROUP BOOKING SPA INCENTIVES BEACH DESTINATION S CITY DESTINATION S
  16. 16. CREATE MILLIONS OF VIDEO VARIATIONS
  17. 17. Step 3: REALLY GET OUT THERE
  18. 18. THE ULTIMATE GOAL Optimise outcomes across all screens
  19. 19. TV WORKS BEST WITH DIGITAL TV Print + TV Radio + TV Digital + TV +19% +20% +60% ROI Increase by Platform / Combination Source: Analytic Partners, 2016; Analysis based on over 3,200 campaigns from 2010-2015. Digital includes video and display advertising on desktop and mobile devices. Results are indexed to TV.
  20. 20. Step 4: DON’T BE AFRAID TO EXPERIMENT
  21. 21. Step 5: NEVER COMPROMISE
  22. 22. Measurement is fabulous. Unless you’re busy measuring what’s easy to measure as opposed to what’s important.” Seth Godin “
  23. 23. DON’T SETTLE FOR PROXY METRICS WHEN YOU CAN MEASURE REAL OUTCOMES IMPRESSIONS COMPLETIONS VIEWABILITY CLICKS GRPS PROXIES REAL OUTCOMES ONLINE SALES OFFLINE SALES FOOT TRAFFIC WEBSITE CONVERSION
  24. 24. TOY RETAILER CASE STUDY Personalised Video to Drive Online & In-Store Sales for a global retailer The Challenge Drive ROAS through incremental sales and site visitation leveraging video across Desktop and Mobile Campaign Highlights 14X ROAS 19% LIFT 504,595 For every £1 in ad spend In sales vs the unexposed group Incremental site visitors vs an unexposed audience
  25. 25. 1: SAFETY FIRST 2: DON’T BE AFRAID TO GET PERSONAL 3: REALLY GET OUT THERE 4: DON’T BE AFRAID TO EXPERIMENT 5: NEVER COMPROMISE
  26. 26. CHANGE YOUR EXPECTATIONS OF WHAT’S POSSIBLE WITH VIDEO OUTCOME-BASED VIDEO MARKETING www.eyeviewdigital.com

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