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Women entrepreneurs in japan by julie taeko gramlich

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How are Women Entrepreneurs Leveraging Opportunities to Establish Businesses in the Japanese Political, Socioeconomic, and Cultural Context?

Women Entrepreneurs in Japan are leveraging:
Strong Entrepreneurial Networks
Exposure to Entrepreneurship,
Influential Role Models, and
Ability to Recognize and Seize Business Opportunities.

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Women entrepreneurs in japan by julie taeko gramlich

  1. 1. Women Entrepreneurs in Japan Julie 妙子 Gramlich | julie.gramlich@gmail.com | http://www.juliegramlich.com/ |
  2. 2. AGENDA  Research Question  Background  Methodology  Results  Conclusion  Q&A
  3. 3. RESEARCH QUESTION
  4. 4. How are Women Entrepreneurs Leveraging Opportunities to Establish Businesses in the Japanese Political, Socioeconomic, and Cultural Context? Opportunity: A situation / condition favorable for attainment of a goal. Leverage: Use (something) to its maximum advantage. Socioeconomic: Relating to the interaction of social and economic factors.
  5. 5. BACKGROUND
  6. 6. Political, Socioeconomic, & Cultural Landscape STRENGTHS WEAKNESSES POLITICAL • Equal Employment Opportunity Law of 1986 • The government announced that 220,000 new day care spots would be established by 2020. • “Abenomics:” Increase the proportion of mothers who return to work after birth of 1st child to 55% by 2020. POLITICAL • Japan ranks 111 / 144 countries (The Word Economic Forum‘s Global Gender Gap Report of 2017). • As of April 1, 2018, still over 19,895 children on waiting lists for daycare services nationwide. • マタハラ or “Maternity Harassment” still occurs. The Supreme Court ruled it illegal to discriminate against pregnant women only in 2014.
  7. 7. Political, Socioeconomic, & Cultural Landscape STRENGTHS WEAKNESSES SOCIOECONOMIC • Over 90% of consumer goods are purchased by Japanese women who control family budgets • Technology: Levels the playing field • Highly educated female workforce SOCIOECONOMIC • Twin Dilemma: Japan has an aging population, coupled with the world’s lowest birth rate. • When women have their 1st child, 70% of them stop working in Japan (versus 30% in America)
  8. 8. Political, Socioeconomic, & Cultural Landscape STRENGTHS WEAKNESSES CULTURAL • Motherhood and taking care of the children and household, is highly valued in Japanese society. CULTURAL • In 2014, 50% of Japanese men believed that the “Husband is expected to work outside the home, while wife is expected to take on domestic duties.” (Japanese Government’s Gender Equality Cabinet Office) • On average, Japanese husbands spend an average of 1 hour per day on housework and childcare, versus the American husband, who spends 3 hours. (Gender Equality Cabinet Office)
  9. 9. METHODOLOGY
  10. 10. Qualitative + Semi-Structured Interviews + Previous Research + Existing Databases
  11. 11. Databases & Existing Research
  12. 12. Data Collection Name Company Company Focus Employees Mariko Fukui Aalto International An international PR & Branding for companies that want to sell in Japan. Aalto has offices in Singapore, Germany & Kyoto. 17 Kay Deguchi Ochanomizu Orthopedic Clinic Ochanomizu Orthopedic Clinic is a rehabilitation clinic in Tokyo. 50
  13. 13. RESULTS
  14. 14. Mariko Fukui CHALLENGES Independence: Courage to go against conventions (Disadvantage in Japan). Language Skills: Learned English in Singapore by making 100 cold calls a day. Societal Expectations: Even amongst fellow entrepreneurs, she is still expected to serve food or drinks to others.
  15. 15. Mariko Fukui OPPORTUNITES Risk-Taking Attitude: “If not me, then who else?” Entrepreneurial Exposure: Exposure to entrepreneurs in Kyoto Self-Confidence: By embracing new challenges, she has steadily gained confidence. Discovering Hidden Opportunities: Through constant risk-taking & pushing herself outside of her comfort zone. Positive Mindset: Doing her best to enjoy both the good & bad times. Entrepreneurial Network: The guidance and advice she received from her network.
  16. 16. CHALLENGES Unconventional Career Path: Unlike her peers, she was not married by 25, moved to the US to start a brand new career, and ignored societal pressures and expectations. Being a Female Boss: Makes male employees and even clients, uncomfortable. The Bamboo & Glass Ceiling: Within every challenge, “we can find a brand new door, or work within those boundaries.” Kay Deguchi
  17. 17. OPPORTUNITES Risk-Taking Attitude: To maximize her potential. Positive, Growth Mindset: Optimistic. Viewing every experience as a learning opportunity. Self-Awareness: Never takes herself too seriously. Role Models: Acting as a role model in society, as well as finding international women to look up too. Discovering Hidden Opportunities: Instead of viewing it as a restriction, she learns how to work within those boundaries. Kay Deguchi
  18. 18. Yuka Imanishi CHALLENGES Typical Japanese Companies: No freedom, no flexibility, inability to take risks, etc. Business: Only 5% of all businesses succeed. Freedom & Flexibility: A blessing & a curse to have freedom — could work 24/7, but she’s also her own boss. Career & Children: How to manage both.
  19. 19. Yuka Imanishi OPPORTUNITES Family Support: Extremely supportive & encouraging husband. Rejected housewife option. Recognition & Capacity to Seize Business Chances: Strong demand & need for the service Role Models: Extensive network of male & female entrepreneur friends. Risk-Taking Attitude: “Your life begins at the end of your comfort zone.” Entrepreneurial Exposure: Startup Experience at a Conglomerate
  20. 20. CONCLUSION
  21. 21. Key Takeaways OPPORTUNITIES Discovering Hidden Business Opportunities (Recognition & Capacity to Seize Business Chances) Role Models Entrepreneurial Network Entrepreneurial Exposure SUCCESS FACTORS Risk-Taking Attitude Positive, Growth Mindset Passionate (Enjoying the Good & the Bad Times) Viewing Everything as a Learning Experience Self-Awareness Self-Confidence
  22. 22. Implications How are Women Entrepreneurs Leveraging Opportunities to Establish Businesses in the Japanese Political, Socioeconomic, and Cultural Context? Women Entrepreneurs are leveraging: • Strong Entrepreneurial Networks • Exposure to Entrepreneurship, • Influential Role Models, and • Ability to Recognize and Seize Business Opportunities.
  23. 23. Recommendations 1. Host Workshops Featuring Women Entrepreneurs to Promote Female Role Models 2. Facilitate Networking Events Both Offline & Online 3. Partner with Private Corporations (Intrapreneurship) to Foster Entrepreneurial Exposure 4. Host Workshops to Increase Confidence & Encourage Calculated Risk-Taking
  24. 24. Q&A

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