Using
Compe,,ve
Research
to
Pump
Up
Your
PPC

Refresh
Any,me
Campaigns
can
become
stale
for
a
lot
of
reasons.

Start
Sleuthing
First
step?
Figure
out
how
your
account
stacks
up
in
the
compe::ve
landscape.

Where
to
Begin
How
can
you
figure
out
where
opportuni:es
lie
for
your
client
to
gain
ground?

Auc,on
Insights
–
A
Hidden
Gem
If
you’re
not
using
it
already,
you
can
find
it
under
the
Keywords
tab
>>
Details.

Auc,on
Insights
–
Delicious
Data!

What
to
do
Next
Now
that
you
have
an
idea
of
who
you’re
regularly
compe:ng
against
inside
of
AdWords,
it
is
:me
to
start
looking
outside
for
even
more
informa:on.

Be
a
Searcher
Perform
searches
in
the
major
engines
for:
Branded
terms
Compe:tors
Top
target
keywords

What
Might
You
Find?

Log
the
Results

View
Your
Copy
Against
Theirs

Use
a
Power
Tool

Power
Tools
There
are
a
ton
of
compe::ve
research
tools
out
there
–
here
are
a
few:
SpyFu
SEM
Rush
Keyword
Spy
iSpionage

Landing
Page
Experiences

Landing
Page
Experiences

Don’t
Forget
Mobile!
Search
on
mobile
devices
as
well
–
the
landing
pages
will
look
different
&
the
compe::on
may
also
shiT.

Mobile
Landing
Page
Experiences

Mobile
Landing
Page
Experiences

Consider
Running
a
Compe,tor
Campaign
in
AdWords

Write
New
Versions
of
All
Ads!
LiVle
changes
can
make
a
big
difference
–
by
adding
“BBB
A+
Rated”
to
one
client’s
ads
&
landing
pages,
we
increased
clicks
by
25%
and
conversions
by
15%.

Plan
a
Mini
Compe,,ve
Review
Quarterly
• The
landscape
can
shiT
quickly
&
drama:cally
–
know
what
is
happening!
• A
new
compe:tor
can
come
out
of
nowhere,
so
stay
alert.
• Follow
the
compe:tors
on
social
media
to
get
advanced
warning
of
new
ini:a:ves
or
big
changes.

Follow
Up
Ques,ons
Always
Welcomed!
Connect
with
me
on
TwiVer
@NeptuneMoon
Follow
my
blog
at
www.neptunemoon.net