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M I L L E N N I A L
JULY 2015
MOBILE
COMMERCE
TRENDS
M I L L E N N I A L S A R E S T A R T I N G
T O S H I F T S P E N D I N G T O M O B I L E
mobile commerce among millennial...
M I L L E N N I A L M O B I L E C O M M E R C E U S E R S B U Y
R E G U L A R L Y A N D S P E N D S I G N I F I C A N T A ...
B I G O P P O R T U N I T I E S E X I S T T O I N C R E A S E T H E
R E L E V A N C Y A N D U S E F U L N E S S O F M O B ...
M I L L E N N I A L S W A N T M O R E C U S T O M I Z E D ,
E N T E R T A I N I N G A N D L O C A L I Z E D A D S
mobile a...
M I L L E N N I A L S W A N T T O B U Y M O R E O N T H E I R
P H O N E S , B U T T H E E X P E R I E N C E N E E D S T O ...
T H E F U T U R E O F M O B I L E C O M M E R C E
“Increasingmobilecommerceadoptionwillrequireamixofmoreusefuland
relevant...
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Millennials Mobile Commerce Trends Study

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Social Lens Research together with gaming community MocoSpace surveyed 1,216 Millennials, finding that marketers offering deals, localized content and mobile optimized experiences have opportunities to better reach and generate greater mobile commerce with the group.

Three out of five in this mobile dominant group say none of the mobile ads they see are relevant or useful; only 9% feel that companies offer a great experience once they click. Millennials are seeking simpler, easier sites and apps, and customized and personalized experiences, with contests, deals and games.

Additional Study details and the full Social Lens Research study here: www.sociallensresearch.com

Published in: Mobile
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Millennials Mobile Commerce Trends Study

  1. 1. M I L L E N N I A L JULY 2015 MOBILE COMMERCE TRENDS
  2. 2. M I L L E N N I A L S A R E S T A R T I N G T O S H I F T S P E N D I N G T O M O B I L E mobile commerce among millennials 35% purchase on mobile today 23% purchase on mobile internet 18% purchase via mobile apps 1 Count = 1.216 Millennials M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y
  3. 3. M I L L E N N I A L M O B I L E C O M M E R C E U S E R S B U Y R E G U L A R L Y A N D S P E N D S I G N I F I C A N T A M O U N T S mobile commerce among millennials 91% purchase on mobile monthly 30%purchase more than $50 monthly on mobile 3 Count = 1.216 Millennials M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y
  4. 4. B I G O P P O R T U N I T I E S E X I S T T O I N C R E A S E T H E R E L E V A N C Y A N D U S E F U L N E S S O F M O B I L E A D S mobile ad perceptions among millennials 64% none of the ads they usually see are useful or relevant 39% 30% complain of companies squeezing existing TV Ads on to mobile companies don’t do enough customization (or personalization) 4 Count = 1.216 Millennials M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y
  5. 5. M I L L E N N I A L S W A N T M O R E C U S T O M I Z E D , E N T E R T A I N I N G A N D L O C A L I Z E D A D S mobile ad perceptions among millennials 44% interested in coupon, deals for a product I am looking for 40% 37% interested in fun game like contest to win prizes interested in local, closeby sale or coupon 5 Count = 1.216 Millennials M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y
  6. 6. M I L L E N N I A L S W A N T T O B U Y M O R E O N T H E I R P H O N E S , B U T T H E E X P E R I E N C E N E E D S T O I M P R O V E mobile purchasing perceptions among millennials 35% would like to buy more on their phone but it’s too hard to do so Only 9 % 6 Count = 1.216 Millennials M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y think companies offer a great experience if I click on the ad Only 14% think companies make it easy to take action after seeing the ad
  7. 7. T H E F U T U R E O F M O B I L E C O M M E R C E “Increasingmobilecommerceadoptionwillrequireamixofmoreusefuland relevantmobileadsandanoptimizedmobilecommerceexperience.” TomDorf,VicePresident,Advertising,MocoSpaces 7 M I L L E N N I A L M O B I L E C O M M E R C E T R E N D S S T U D Y “Ahugeopportunityexiststocreatemorecustomized,localizedinteractiveand rewardingmobileadexperiencesthattakeadvantageofsmartphonefeatures.If youbackthatupwithaneasytousemobilecommerceexperience,youcould capturesignificantmobilecommercespend.” JulieDiaz-Asper,FoundingPartner,SocialLensResearch Learn more about the study: www.sociallensresearch.com

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