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Social Lens Research together with gaming community MocoSpace surveyed 1,216 Millennials, finding that marketers offering deals, localized content and mobile optimized experiences have opportunities to better reach and generate greater mobile commerce with the group.
Three out of five in this mobile dominant group say none of the mobile ads they see are relevant or useful; only 9% feel that companies offer a great experience once they click. Millennials are seeking simpler, easier sites and apps, and customized and personalized experiences, with contests, deals and games.
Additional Study details and the full Social Lens Research study here: www.sociallensresearch.com