In this short booklet, i explore the notion of Social Leadership and introduce nine components that make it up.
We live in the Social Age, where formal models of authority and power are being subverted by more socially moderated relationships, where reputation is key. As organisations see innovation and creativity as key to agility, they persist in mitigating against their own success through an over reliance on process and attempts to control technology.
They fail in the gap between process and excellence. Innovation and creativity can only thrive in environments that are inclusive, that develop trust, that are fair.
Our ecosystem is changing: a new Social Contract and changed Nature of Work, the widespread adoption of Socially Collaborative Technology, an evolution of our Relationship with Knowledge and the rise of the Socially Responsible Business, one that recognises how attitudes to equality and fairness equate to shareholder value and agility.
The Social Age requires Social Leaders: leaders who work within and alongside communities to create meaning, to deliver. They are able to operate both within the formal environments and the semi formal spaces that surround it. We view this in three Dimensions: Narrative, Engagement and Technology.