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Your catalog cover demands more time and resources than any other page for one simple reason: consumers judge your catalog by its cover. That's your big opportunity to build excitement and expectations for what's inside.
In this webinar, you'll learn about:
• Maximizing use of both front AND back covers
• Building the brand experience with your cover
• Making photography vs. illustration decisions for covers
• Applying special cover marketing techniques like personalization and QR codes to tie into broader campaigns
• And utilizing a list of do's and don'ts for cover text