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UserSat.com value proposition

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UserSat.com value proposition

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UserSat.com value proposition

  1. 1. VAMP: Valuable Analytical Platform for Mobile Environments
  2. 2. usersat.com | Julia Kiseleva UserSat Product 2 MobileDesktop User Experience on Mobiles is different
  3. 3. usersat.com | Julia Kiseleva What UserSat Product Does? 3 ?
  4. 4. usersat.com | Julia Kiseleva What UserSat Product Does? 4 Where? Why? How to fix?
  5. 5. usersat.com | Julia Kiseleva Who Are Our Customers? • Mobile Application Owners • Mobile Application Developers • Mobile Experimentation Platform 5
  6. 6. usersat.com | Julia Kiseleva How Big is The Market? 6 500.000 1.000.000 1.500.000 2.000.000 Jul’ 08 Jun’ 16 Number of Apps in Apple Store
  7. 7. usersat.com | Julia Kiseleva How Big is The Market? 7 2.200.000 2.000.000 669.000 600.000 234.500 Google Play Apple App Store Windows Store Amazon App Store Blackberry World + Mobile Web
  8. 8. usersat.com | Julia Kiseleva 8 Growth in Digital Media Time Spent Total Times (MM) Why Are They Need Us?
  9. 9. usersat.com | Julia Kiseleva 9 Share Time Spent on Mobile vs. Web Share of Mobile Time Why Are They Need Us?
  10. 10. usersat.com | Julia Kiseleva 10 Unique Visitors Average Monthly Audience: Top 1000 Mobile Aps vs 1000 Mobile Web Sites Why Are They Need Us?
  11. 11. usersat.com | Julia Kiseleva Why Do They Need Us? • Mobile Applications/Web have to understand and predict user needs: • to retain users • to earn user loyalty • to increase they KPIs 11 That’s what our produce EXACTLY DOES!!!
  12. 12. usersat.com | Julia Kiseleva What is Wrong With Current Solution? 12
  13. 13. usersat.com | Julia Kiseleva Why Is It Wrong? Or Mobile is Different 13 Photo credit: Delwin Steven Campbell via Visualhunt.com / CC BY
  14. 14. usersat.com | Julia Kiseleva Why Is It Wrong? Or Mobile is different 14 Photo credit: Delwin Steven Campbell via Visualhunt.com / CC BY
  15. 15. usersat.com | Julia Kiseleva How UserSat Solution is Different? 15
  16. 16. usersat.com | Julia Kiseleva How UserSat Solution is Different? 16
  17. 17. usersat.com | Julia Kiseleva Our “Competitors” 17 SCALABLE GESTURE ANANLYSIS INTERPRABLE METRICS MIXPANEL GOOGLE ANALYTICS APPSEE USERSAT
  18. 18. usersat.com | Julia Kiseleva What Our Technology Does? • Sense • Plan • Act 18
  19. 19. usersat.com | Julia Kiseleva Sense: Scalable Data Collection 19
  20. 20. usersat.com | Julia Kiseleva 20 Sense: Scalable Data Collection
  21. 21. usersat.com | Julia Kiseleva 21 Plan: Deep Learning
  22. 22. usersat.com | Julia Kiseleva Plan: What Technology Can? 22 Collect More Data Op.mize User Experience Improve Our Product
  23. 23. usersat.com | Julia Kiseleva Act: Understand Users 23
  24. 24. usersat.com | Julia Kiseleva Overview 24
  25. 25. usersat.com | Julia Kiseleva Business Model 25 APP Marketing Analytical Service Interactive Dashboard CUSTOMER 3.IMPROVMENT 1.  DATA [users/month] 2. SATISFACTION FEEDBACK KPIs Growth 4. SUBSCRIPTION [pay as you go]
  26. 26. usersat.com | Julia Kiseleva Team 26 Dr. Julia Kiseleva, CEO Vadim Denisov, CTO Steve Seuntjens, COO Prof. Maarten de Rijke (UvA) Research Support Dr. Jaap Kamps (UvA) Business Development Jonathan Steen (MBA) Kevin Matz (MBA)
  27. 27. usersat.com | Julia Kiseleva Traction 27 STW Valorization Grant — 40 K (Feb 2016) and many more to come … App Store apps
  28. 28. usersat.com | Julia Kiseleva Thanks! • UserSat solution is • VERY timely • EXTREMELY innovative • WELCOMED at the market • EASY to enter 28
  29. 29. usersat.com | Julia Kiseleva 29

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