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Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.

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Michael Marinaccio

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Michael Marinaccio - Digital is Not a Seat at the Table. Digital is the Table.

  1. 1. DIGITAL IS THE TABLE. DIGITAL ISN’T A SEAT AT THE TABLE. #DSPhilly
  2. 2. MICHAEL MARINACCIO
  3. 3. 1. WHAT IS DIGITAL REALLY? 2. STOP LYING 3. START TALKING TABLE OF CONTENTS #DSPhilly
  4. 4. Digital vs. Television 2010 - 2017E Television, Billions $ Digital, Billions $ 2016 228 194 #DSPhilly
  5. 5. This technology is brand new and untested. But if you’re not paying attention right now, just wait until Watson is 10 years old, or 18, or 30. In ten years time, programmatic will devour everything and if we’re not paying attention, we’ll be devoured too. Ari Sheinkin, VP, IBM #DSPhilly
  6. 6. Do you consider yourself a DIGITAL STAFFER? #DSPhilly
  7. 7. Do you consider yourself a DIGITAL STAFFER? #DSPhilly
  8. 8. Tech IPO’s 1990 - 2013 Technology IPO, #’s 1999
  9. 9. Everything you touch is made with technology #DSPhilly
  10. 10. Leadership Your organization #DSPhilly
  11. 11. Leadership Traditional Your organization #DSPhilly
  12. 12. Leadership Traditional Digital Your organization #DSPhilly
  13. 13. Leadership Traditional Digital Your organization #DSPhilly
  14. 14. Leadership Traditional Digital Your organization Examples: Client CRM, Database Management, Accounting, Cybersecurity, Email Marketing, Media Placement, E-Commerce, Event Planning, Marketing Projections, Data Visualizations, Payment Processing, Employee Communications/Workflow, Asset/Storage Management, Social Media Reporting #DSPhilly
  15. 15. Old vs. new staffing #DSPhilly
  16. 16. Old vs. new structures old new #DSPhilly
  17. 17. The nerds also position themselves as the new "Even Bigger" institution … by purposely building complexity into technology applications, thus creating a market need for their nerd expertise. I call this complexity "nerd disease.” Nicco Mele, THE END OF BIG #DSPhilly
  18. 18. “ If you can’t market yourself well, then get out of marketing. #DSPhilly
  19. 19. Focus on the things that matter 1. Staying ROI focused: What important organizational goal am I trying to accomplish? 2. Translating wins: How am I explaining my needs and success? 3. Leveraging relationships: Are the right people listening? #DSPhilly
  20. 20. 1. ROI FOCUSED Why should anyone care about what you’re doing? #DSPhilly
  21. 21. Prove your worth by addressing real company problems. 1. ROI FOCUSED #DSPhilly
  22. 22. 2. TRANSLATING Don’t make a task or project seem more difficult than it is. You’re not impressing anyone. #DSPhilly
  23. 23. Convert your successes to metrics normal people can use in conversation. 2. TRANSLATING #DSPhilly
  24. 24. 3. LEVERAGING Don’t be shy with your CEO’s or principals. They need to listen. #DSPhilly
  25. 25. Leaders who don’t want to listen, don’t want to grow. Move on. 3. LEVERAGING #DSPhilly
  26. 26. #DSPhilly Financial CEO Operating PR Outreach
  27. 27. #DSPhilly Digital Financial CEO Operating PR Outreach
  28. 28. #DSPhilly }Digital Financial CEO Operating PR Outreach
  29. 29. END #DSPhilly talk to me: @Naseeoh

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