Created for the Startup Wise Guys marketing week.
This presentation goes over:
- What kind of stories media and news outlets are interested in
- How to discover your startup's story
- How to pitch it to media representatives
1. The holy grail of media
pitching
How to get a response (and maybe even coverage)
when you don’t have news
3. Hey, I’m Julia
• Julia Gifford
• I like Latvia
• 5 years at the Draugiem Group
(Startup Vitamins, Printful,
DeskTime)
• Co-founder of my own content
marketing agency, Truesix
• We help local brands get
noticed online
8. Just a few of the benefits:
• Social proof
• Brand visibility
• Increased traffic
• Lead generation (thanks to increased traffic)
• Proof of relevancy
12. How do they do that?
•Entertaining
•Educational
•Inspirational
13. What media really wants:
• Break a story
• Show off their specialty knowledge
• Give their readers something they’ll read
• Have better content than their competitors
• Look good
14. What media wants from you:
• To be the first to know when you have really big news
• In-depth industry analysis / opinion / how-to
• An additional narrative about a hot trend
• Unique insight that no one else has
18. Industry insight
• Exposing a secret within the industry that outsiders may not
know (ex. why you can’t do an ICO if you don’t have $1M to
spend)
• Teaching a skill/sharing knowledge that you know but
others find difficult (ex. how we arranged our US visas to
develop our startups)
• Expressing your expert opinion about a topic
22. Trending
• What can you add to the trend conversation?
• Fresh data
• Expert opinion
61. • Go to more conferences
• Try to get a media list from organizers
• If possible, attend as either media or a presenter (you need
backstage access)
• Meet every single one of the journalists present
• Talk to them about ANYTHING EXCEPT YOUR WORK
• Followed them on all social media/podcasts, etc.
• Ask them if you can send them stories
63. Just remember your
questions:
• What is the data you’re collecting? (or byproduct)
• What do you know that others don’t?
• How does this relate to any current trend?