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IBM SoME

IBM SoME strategy

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IBM SoME

  1. 1. Julia Bulterman, Ombeline Deschemaeker, Alberto Pinna, Theresa Rabing, Jin Zhuan Team 5
  2. 2. Brand identity
  3. 3. "No one ever got fired for hiring IBM" USP
  4. 4. Followers 283k 67,6k 760,8k 97k 4m views 2,7m Frequency everyday 1/week variable variable variable Content Technology Science Medecine Events Events ThinkLab Company culture Events Think Lab Events Innovation ThinkLab Jobs Technology Company culture ThinkLab Account type Several per topic Global Global Several per topic Dozens
  5. 5. Followers 283k 67,6k 760,8k 97k 4m views 2,7m Frequency everyday 1/week variable variable variable Content Technology Science Medecine Events Events ThinkLab Company culture Events Think Lab Events Innovation ThinkLab Jobs Technology Company culture ThinkLab Account type Several per topic Global Global Several per topic Dozens
  6. 6. Followers 283k 67,6k 760,8k 97k 4m views 2,7m Frequency everyday 1/week variable variable variable Content Technology Science Medecine Events Events ThinkLab Company culture Events Think Lab Events Innovation ThinkLab Jobs Technology Company culture ThinkLab Account type Several per topic Global Global Several per topic Dozens
  7. 7. Low-unknown interaction Low engagement
  8. 8. Active interaction High engagement
  9. 9. High engagement, but low response
  10. 10. Low interaction, and low engagement
  11. 11. Highest engagement level But still low response from IBM...
  12. 12. Level of integration
  13. 13. IBM Watson
  14. 14. Strategic use of UGC COMBINE SOCIAL MEDIA WITH TRADITIONAL MARKETING WebSphere sMash Developers discussed technical topics Community represented a large skill and knowledge base Channels o IBM-hosted forum o IBM-hosted blog o Twitter feed
  15. 15. Service Oriented Architecture (SOA)
  16. 16. #bestpractice
  17. 17. Improvement 1. More responsive on certain channels (Facebook, Twitter)
  18. 18. 2 .Viral campaigns to grow followers
  19. 19. 3. Promote the Unique Selling Point and Products by humanizing Humanizing and showing the benefits in a fun way WATSON
  20. 20. #ThankYou

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