All you need to know about
the UK
Size
Fast moving/crowded/open to the new
Music Lovers
Be realistic
Modest success/global...
Economics Top 10–An
overview of the UK market
4th Largest Music Market
Live Bigger than recorded
51% 11%23%
15%
Spend on r...
Before you go
Information
Centralised
Local success
Best case
Team
Timescale
Analytics
When to go over?
Awareness
Local champions
Niche
If early..
How to maximise your time
Strategy
One week
Continuity
Fans vs industry
Prepare
3 ways
Distribution
Showcasing/Live
Showcase
Venues
Slot
Differences
Supports
Festivals
Local knowledge
Outside London?
Who do you trust?
Tastemakers
People talk..
Coverage
Club nights/Promoters
Blogs/Press
Radio/DJ’s
TV
USA
Market Peculiarities
Size
London
Narrow channels
Ways in..
Indie cool
Timetable
PR/Blogs/Press
Variety
Challenges
Approaching them..
Print vs digital
Influential?
PR Co’s
Radio
The gatekeeper
Who does what?
When/how approach?
Radio promotion
Building a UK team
Early adopters
Agent
Labels
Publisher
Sympathetic A+R
Co-mgmt?
Direct to fan
Investors
Challenges for foreign acts
Individuality
Trailblazers help..
Tastes differ
Niche is still good
Export-ready checklist
• Top 10 tips for making your act ready…
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All You Need To Know About The UK Music Industry

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All You Need To Know About The UK Music Industry - Resource for the kind of subjects covered in the possible SXSW panel - How To Build Your Business In The UK

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All You Need To Know About The UK Music Industry

  1. 1. All you need to know about the UK Size Fast moving/crowded/open to the new Music Lovers Be realistic Modest success/global success Reconnaissance
  2. 2. Economics Top 10–An overview of the UK market 4th Largest Music Market Live Bigger than recorded 51% 11%23% 15% Spend on recorded music Spend on live music 85% of the population buy music! Digital up 41% Streaming first way to hear new act.. Adapting to change Physical still important
  3. 3. Before you go Information Centralised Local success Best case Team Timescale Analytics
  4. 4. When to go over? Awareness Local champions Niche If early..
  5. 5. How to maximise your time Strategy One week Continuity Fans vs industry Prepare 3 ways Distribution
  6. 6. Showcasing/Live Showcase Venues Slot Differences Supports Festivals Local knowledge Outside London?
  7. 7. Who do you trust? Tastemakers People talk.. Coverage Club nights/Promoters Blogs/Press Radio/DJ’s TV USA
  8. 8. Market Peculiarities Size London Narrow channels Ways in.. Indie cool Timetable
  9. 9. PR/Blogs/Press Variety Challenges Approaching them.. Print vs digital Influential? PR Co’s
  10. 10. Radio The gatekeeper Who does what? When/how approach? Radio promotion
  11. 11. Building a UK team Early adopters Agent Labels Publisher Sympathetic A+R Co-mgmt? Direct to fan Investors
  12. 12. Challenges for foreign acts Individuality Trailblazers help.. Tastes differ Niche is still good
  13. 13. Export-ready checklist • Top 10 tips for making your act ready…

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