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Content Marketing Tactics for ERP Providers - Part 2

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Slide deck from ITA Collaborative in Spring 2014 - Content Marketing Tips and Tactics for ERP software providers and technology firms. This is part 2 of the Content Marketing session. Download slides from part 1 here: http://bit.ly/content-marketing-1

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Content Marketing Tactics for ERP Providers - Part 2

  1. 1. How to Execute Content Marketing Tips and Tactics
  2. 2. Making Your Content Easy to Find • SEO • Social Sharing • Email Marketing Content is the Fire ... SEO, Social Media, & Email is the Gasoline
  3. 3. SEO Crash Course • Title • URL • Description
  4. 4. Title Tags • Less Than 70 Characters • Primary Keywords at the Start – Target 1 or 2 Keyword Phrases • Separate Keyword Phrases with (|) (‐) or (,) • Each Page ‐ Unique Title
  5. 5. URLs • Customize with Keywords • Keep Them Short – Delete “the” “and” other extra words This: www.example.com/keyword‐phrase Not This: www.example.com/?p=577821
  6. 6. Descriptions • Less Than 160 Characters • Repeat Primary Keyword Phrase to Support  Title • Each Page With Unique Description
  7. 7. For Wordpress Websites ... • SEO by Yoast • All in One  SEO Pack • Built Into  Your Theme
  8. 8. Over 200 SEO Ranking Factors in Google! | SEO Periodic Table
  9. 9. Social Sharing • Content Distribution Network – Think of it Like Email • Connect with Customers/Prospects – Not Just Other Partners • Share More Than Once • Share, Don’t Sell – Share Other People’s Content Too
  10. 10. More Ways to Get Content Found • Email Marketing • Blog Subscription / Sign Up – www.mailchimp.com • Answering Customer/Prospect Questions • Links in Email Signature • Blog as a Hub
  11. 11. Lead Generation vs. Lead Nurture • Some Content is “Gated” – Convert Traffic to Leads • Lead Generation is Just the START • Stay “Top of Mind” (Nurture) – Email, social, direct mail, phone • Content Variety – Different Content for Different Stages
  12. 12. Thank You! Mark Badran Juice Marketing 949‐340‐3374 www.Juice‐Marketing.com

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