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Content Marketing for ERP Software & Technology Providers

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Slide deck from ITA Collaborative in Spring 2014 - Content Marketing for ERP software providers and technology firms.

Published in: Marketing, Technology, Business
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Content Marketing for ERP Software & Technology Providers

  1. 1. What is Content Marketing? Marketing that attracts new  customers without constant  selling & pitching. Instead you educate and  deliver helpful information.
  2. 2. 2 Letters Make All the Difference Selling Get lucky and find a customer today Helping Attract lots of customers – for life
  3. 3. Why Should You Care? • Technology Buying Process is Long • Buyers in Control ‐ Self‐guided Research • Good Content Attracts Leads
  4. 4. Content     Vs.     Traditional VS. Leads LeadsLeads Leads LeadsLeads Leads
  5. 5. Hunter     Vs.     Farmer
  6. 6. Traditional Content Features and Functions Selling and Pitching What Your Company Sells Sprint Hunt Push (Interrupt) Articles & Helpful Resources Educating and Teaching How Your Customers Benefit Jog Farm Pull (Attract)
  7. 7. But Content Marketing is Hard  to Do Without ...
  8. 8. Where is all this content going to  come from? Breakout Session
  9. 9. Content Ideas: Repurpose • Existing White Papers – Break Up Into Shorter Articles • Transcribe Videos – www.fiverr.com • Post Presentations on Slideshare.net • Old Newsletters to Blog
  10. 10. More Content Ideas • Product Comparisons (X “vs” Y) • Get Others Involved – Staff or Guest Bloggers • FAQs & SAQs – Check Your ‘Sent Items’ Folder • Outsource – Marketing Firm or www.writeraccess.com
  11. 11. Even More Content Ideas ... How‐To / Tutorials Industry Reports Product Tips & Tricks Resources / Links / Tools Customer Interview Checklists Support Updates Webcasts / Training Screencast (Demo) Guest Posts Top “X” Lists Curate Other’s Content
  12. 12. Blog Topic Generator www.hubspot.com/blog‐topic‐generator
  13. 13. Content Variety: Not Just Articles • Video • Audio / Interviews • White Papers • Checklists • Webcasts • Case Studies • Infographics • Humor / Cartoons / Images
  14. 14. Thank you Mark Badran Juice Marketing 949‐340‐3374 www.juice-marketing.com

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