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Furnish Solutions                                                             GloCell OyWe provide fibre and              ...
The Game Play          Price-$5/ton-$5/ton                                                                                ...
What do you need to success in global markets?• Product quality  • Optimization to achieve ’good enough’ products       • ...
Quality Window vs. Cost Window     The optimized quality vs. cost     ratio changes all the time!                         ...
GloCell business                   5
Example of fibre baskets HW                                                                     Mid south US              ...
Example of fibre baskets SW                                                         Southern USRelative                   ...
An example: What influences runability?  Macro                                      Wood fiber       Pulp fiber           ...
What type of pulp is needed for each PM?            Smoothness?              High tensile?Porosity?                 Opacit...
GloCell Innovation     Fiber Knowledge                                             Modeling                               ...
What is needed and not?•   Easy to use tool that is accurate•   Possibility to “play around” with    alternative solutions...
SoftaCell• SoftaCell is a program developed into paper, board and tissue makers,  but also to the brand owners to optimize...
Input of end quality parameters                 •   It’s easy to enter all the needed quality                     paramete...
Creating the Furnish MixtureThen you go to the real  thing: Furnish mix     optimizationYou usually havedifferent types of...
Fillers and Chemicals Included                                                            Multivariable Optimization      ...
The Quality Comparisons                All quality parameters can be seen for the                     both mixtures in Tab...
Machine Parameters and Prices of Raw Material           can be Entered Flexibly                                           17
The Quality and Cost OptimizationIn this case MIX #2 shows a significant 9,69 € / ton           savings. The quality figur...
Board Optimization• The board structure is  created from furnish mixes• In this case a 3-layer  structure in presented• Ea...
SoftaCellTMQuality vs. Cost optimization from Paper to Board!Raw material                           All needed    mix     ...
Customer service•   Training     •   We offer always training session to our new         customers and full manual to help...
GloCell Credentials                                                                                                       ...
Furnish Solutions                                                                                           GloCell OyWe p...
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Softacell raw material optimization by GloCell Oy

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New software for pulp sales, paper makers and board manufacturers to optimize raw material and energy. Easy quality vs. cost optimization.

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Softacell raw material optimization by GloCell Oy

  1. 1. Furnish Solutions GloCell OyWe provide fibre and Tekniikantie 2Fpaper furnish solutions to pulp and paper 02150 Espooindustry Finlandworld wide SoftaCell Marketing material
  2. 2. The Game Play Price-$5/ton-$5/ton Volume • As new capacity is created globally, the cost curve flattens • The flexibility to optimize raw materials, operations and quality has a greater significance on where you stand on the flattened curve 2
  3. 3. What do you need to success in global markets?• Product quality • Optimization to achieve ’good enough’ products • Softness, brightness, load demands…• Sustainability • Certified wood/other materials • Weight, material usage • Recycled materials • Energy use• Product price • Best price all the time when raw material and production cost varies. 3
  4. 4. Quality Window vs. Cost Window The optimized quality vs. cost ratio changes all the time! Performance range that customers can utilize or absorb Time 4
  5. 5. GloCell business 5
  6. 6. Example of fibre baskets HW Mid south US Global palette of fibers High oak pulpsRelative Northern US Southern red Sweetgum MTHcell wall >6 μm oaks Indonesia High maplethickness pulps River True Magnolia White (Sweetbay) birch hickories Red maple oaks Yellow Chile, Scandinavia Paper poplar Portugal, Silver maple Betula birch Sycamore pendula Spain Eucalyptus Sugar maple White Yellow Green 4-6 μm Betula birch birch Eucalyptus tereticornis pubescens ash Deep south US Eucalyptus globulus White urophylla American ash Eucalyptus Balsam beech saligna poplar Eucalyptus Gmelina Eastern nitens arboreae bulk Eucalyptus cottonwood grandis Bigtooth Brazil aspen Northern US 2-4 μm Trembling aspen formation strength Northern US, Acacia Acacia grassicarpa Canada high mangium aspen pulps opacity refinability smoothness Indonesia 0.6-0.8mm 0.8-1.0mm >1.0mm <20μm 20-30 μm >30 μm Relative fiber length and fiber width
  7. 7. Example of fibre baskets SW Southern USRelative Slash Douglas fircell wall Longleaf pinethickness BC Interior pine Shortleaf Western >8 μm Sitka spruce pine Chile, New larch Grand fir Loblolly Zealand Western Lodgepole pine Virginia hemlock pine Eastern pine BlackRadiata pine Ponderosa hemlock spruce pine West Coast BC 5-8 μm White Jack Engelmann pine pine Western spruce Scotch pine Red Red red cedar pine spruce bulk Scandinavian and Russian Norway White spruce Subalpine Main range fir Rockies, formation strength spruce Plains and 3-5 μm Maritime Balsam fir Western opacity province and Ontario refinability Quebec smoothness 2.0-3.3mm 2.5-3.5mm >3.5mm® GloCell Relative fiber length
  8. 8. An example: What influences runability? Macro Wood fiber Pulp fiber Fiber network Paper End use environment Stand Tree properties properties properties properties requirements Rain Habitat type Growth rate CWT Fibrillation Bonded area Tensile strength Runability Tear strength CW Conformability Spec. bond strengthTemperature In plane tear Fiber cutting strength Printability Fiber length Fiber length Competition Age Opacity MFA Fiber length Fiber strength Soil type MFA Density Softness Vessels CWT Unbonded area Surface smoothness smoohtness Fibers/g Genetic History background Species Parenchyma Fiber damage Additive retention Air resistance Bulk © GloCell Oy 2007 One needs to understand the affects of these arrows in 8 order to know why something happens!
  9. 9. What type of pulp is needed for each PM? Smoothness? High tensile?Porosity? Opacity? High tear? These targets can be achieved if one knows how to control the principal components (factors) contributing to these properties! Correct targeting (quality and cost) Process optimization Raw material control 9
  10. 10. GloCell Innovation Fiber Knowledge Modeling Software Monetary ToolsWe have to offer a unique business proposal that brings value through combination ofthese four knowledge areas Innovation is combining “old things” in a new way 10
  11. 11. What is needed and not?• Easy to use tool that is accurate• Possibility to “play around” with alternative solutions• Easy optimization alternatives• Flexible updates by the supplier• Not just another software• Not complicated models that will need special dedication to understand• Not too expensive and extensive, but useful 11
  12. 12. SoftaCell• SoftaCell is a program developed into paper, board and tissue makers, but also to the brand owners to optimize their products to achieve the best quality with the most economical and sustainable way.• The program is built to use multivariable optimization to get the best results in given quality frames. You can optimize either material quantity, material and fixed costs, energy demand, softness potential, the use of certified materials or other variable cost and quality characters of your product. SoftaCell is always tailored to each customer based on your business demands and features needed.• Using SoftaCell you will save time and money when you can simulate the effect of different raw material combinations in minutes without time and money consuming in situ test trials. That is why you also have all your raw materials and products in it.• SoftaCell has proven its benefits also in sales and marketing, when you can show the benefits of using your product clearly with figures and quality attributes to your customers. 12
  13. 13. Input of end quality parameters • It’s easy to enter all the needed quality parameters into the software for the end use requirements • Depending on the existing data you can use the laboratory data mixtures as targets and if there is a quality data available also paper machine specific modelling is possible • The key is to compare current situation with the changes, not to find “absolute truth” • Optimization tools help to find the most cost effective way to reach the target quality in primary properties in limits of other quality properties • It is easy to concentrate in one or two quality factors, but with SoftaCell the optimization can be done with multiple quality factors without a fear of loosing performance in the unwanted places 13
  14. 14. Creating the Furnish MixtureThen you go to the real thing: Furnish mix optimizationYou usually havedifferent types ofmachines and/or grades in the database 14
  15. 15. Fillers and Chemicals Included Multivariable Optimization Button! Here as an example of comparison between PCC and Kaolin. All other fiber mixes are the same! 15
  16. 16. The Quality Comparisons All quality parameters can be seen for the both mixtures in Table or Picture. For optimization Min and Max accepted values can be entered 16
  17. 17. Machine Parameters and Prices of Raw Material can be Entered Flexibly 17
  18. 18. The Quality and Cost OptimizationIn this case MIX #2 shows a significant 9,69 € / ton savings. The quality figures can also be optimized separately. 18
  19. 19. Board Optimization• The board structure is created from furnish mixes• In this case a 3-layer structure in presented• Easy comparison • Grammages included 19
  20. 20. SoftaCellTMQuality vs. Cost optimization from Paper to Board!Raw material All needed mix quality parameters Cost optimization 20
  21. 21. Customer service• Training • We offer always training session to our new customers and full manual to help new users.• User support • If any problems occurs, our customer service will answer to your questions and can help users online around the world.• Easy updates • SoftaCell update service will make possible online updates for all the users simultaneously every time when new data or software features are available • Security • All customer information is kept in highly secured server. • Only registered users have access into server location and credentials to use the program or data. • Unregistered use is made impossible • User registry control is always tailored with customer. 21
  22. 22. GloCell Credentials KEMIRA GloCell Pulp Benchmarking and Provider of specialist and Advise on use of different fibres Pulp Benchmarking and Furnish Provider of modeling andFurnish Optimization Tool in use. mathematical services for board in the softwood pulp production Optimization Tool for a magazine mathematical services for development. and tailoring pulps to customers. paper machine to optimize research & development. 2008 - paper quality and costs. 2009 - 2006 2010 2010 CONFIDENTIALProvider of runability aid for Estimation of business potential of GloCell Furnish Optimization Tool Provider of printing paper grade Mechanical pulp development coated woodfree paper new forest industry products and in use in cost and quality optimization for Södra pulps. with new raw material.machine. Through optimized their production methods in early optimization of tissue papers.strength lowered costs and state of research. stable quality. 2008 - 2005 - 2006 2006 2005 -2006 2010 - 22
  23. 23. Furnish Solutions GloCell OyWe provide fibre and Tekniikantie 2Fpaper furnish solutions to pulp and paper 02150 Espooindustry Finlandworld wide Let’s meet and discuss more  GloCell Oy Hanna Kalanne Juhani Lehtonen Jari Aittakari Managing Director Chairman and Founder Consulting servicehanna.kalanne@glocell.info juhani.lehtonen@glocell.info jari.aittakari@glocell.info +358 41 501 5944 +358 50 4116137 +358 458588300 23

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