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Lean marketing with a marketing funnel

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Learn how lean marketing principles work with a sales and marketing funnel.

Published in: Business
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Lean marketing with a marketing funnel

  1. 1. Lean marketing with a funnel See the next slides for information on how lean marketing works with a marketing funnel. 4. ANALYSIS 3. MEASUREMENT 1. PLANNING 2. EXECUTION
  2. 2. AWARENESS ACTION CONSIDERATION NURTURE ChannelsTacticsCustomer journey The customer journey through the marketing funnel is split in awareness, consideration, action and nurture. Each stage of the funnel has its own Lean Marketing Process.
  3. 3. AWARENESS ACTION CONSIDERATION NURTURE Targeted marketing Retargeting Purchase/goal completion Adding information/value Customer advocacy ChannelsTacticsCustomer journey Each stage of the funnel has different tactics which have their own process cycle.
  4. 4. AWARENESS ACTION CONSIDERATION NURTURE Targeted marketing Purchase/goal completion Adding information/value Customer advocacy ChannelsTacticsCustomer journey Each tactic is divided in to different channelsRetargeting and marketing assets. These also have their own cycles that are faster.
  5. 5. AWARENESS ACTION CONSIDERATION NURTURE Targeted marketing Retargeting Purchase/goal completion Adding information/value Customer advocacy The micro learnings flow from the channel level towards the funnel stage. The customer journey is optimized stage by stage from Awareness towards Nurture. ChannelsTacticsCustomer journey

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