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Minimum Viable Product: the workshop

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These are the slides I used for my presentation + workshop on LaureaES's Hatch accelerator on October 16th.

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Minimum Viable Product: the workshop

  1. 1. Minimum Viable Product Juha-Matti Santala Hatch Accelerator :: 16.10.2018
  2. 2. Hi, i’m juhis Developer. Dreamer. Adventurer Products & Community @ Futurice Community & Startups @ Boost Turku Developer @ Chartio & Smartly Founder @ Turku ❤ Frontend Programming teacher @hamatti in Twitter :: hamatti.org
  3. 3. What’s MVP? “Unique product that maximises return on risk for both the vendor and the customer.” Frank Robinson “Version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” Eric Ries “The smallest thing you can build that delivers customer value.” Ash Maurya
  4. 4. WHY MVP? ASSUMPTIONS LEARN FAST BETTER PRODUCT
  5. 5. Illustration by Henrik Kniberg
  6. 6. Illustration by Henrik Kniberg
  7. 7. Illustration by Henrik Kniberg
  8. 8. SPOTIFY
  9. 9. SPOTIFY Hypothesis “It is possible to make a music player that starts playing instantly when you click play without buffering.” “People are happy to stream rather than own music.” “Labels and artists are willing to let people do so legally.”
  10. 10. EXeRCISE TIME! MVP RECOGNITION, CORE MESSAGE, FEATURE SELECTION
  11. 11. #1 RECOGNIZE 1. Team up! Groups of 2 or 3 2. Pick a product or service you know and use 3. In 10 minutes, list as many features as you can from that product
  12. 12. Automated playlists Curated playlists Custom playlists Collaborative playlists Shuffle Repeat Radio Podcasts Share on IG Stories Media controls Skip to xx:xx
  13. 13. #2 CORE 1. Same group 2. Continue with your list 3. In 15 minutes, find out the very core feature: - Strikethrough features on your list that are not the core - Come up with a one-line pitch for what your selected product does “Stream all the music in the world - from anywhere” “Stream music anywhere”
  14. 14. #3 CREATE 1. New group! 2. Pick a product or service different from what were done earlier today 3. In 30 minutes, design their MVP 1) Hypothesis 2) What does it do? 3) How to measure feedback? 4) Who to distribute it to?
  15. 15. BOOKS Lean Startup Eric Ries The Lean Product Playbook Dan Olsen Lean-Driven Innovation Norbert Majerus
  16. 16. PLEASE
 LEAVE
 FEEDBACK! This exercise was my MVP
  17. 17. Thanks! AND GOOD LUCK! You can reach me
 LinkedIn: Juha-Matti Santala Email: juhamattisantala@gmail.com Twitter: @hamatti Web: hamatti.org

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