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Rs Sample

  1. 1. Sponsored by Romance romance Writers of America® sells Winter 2007 Inside This Sample Issue: Inside Romance Sells Advertising Process 2008 Romance Sells Advertising Schedule Sample Articles Sample Advertisements Published Quarterly for Booksellers and Librarians
  2. 2. Inside Romance Sells This sampling of pages from the Winter 2007 issue of Romance Sells provides you a glimpse of this publication, which reaches more than 6,800 booksellers and librarians who use Romance Sells for their buying decisions. Categories include: “Romance Sells is a phenomenal tool Anthology Contemporary Series for authors. For a very reasonable Contemporary Single-Title price, information about your book Historical Inspirational gets into the hands of those who most Paranormal want it—booksellers and librarians— Regency in a clean, professional format.” Romantic Suspense Women’s Fiction — Niki Burnham Young Adult Take advantage of this opportunity to The Table of Contents provides the page reach the 6,800 booksellers and librarians numbers of articles, subgenre categories, who specifically request Romance Sells to and advertisements (alphabetically listed make their buying decisions. Contact by author name). Marti Corn at 281-367-0800 or reach her via e-mail at for Several pages of articles follow, offering further information. insight as to how to increase romance sales for both the bookseller and the librarian. The advertisements are divided by sub- genre and are placed in each section in the “I’ve been remiss in telling you I order in which they are received. got a powerful surge of activity shortly after your spring issue came out. This has happened before and I am grateful. Keep up the good work….” — Marjorie Holtzclaw, writing as Francine Craft 2 Romance Sells Winter ‘07 Edition
  3. 3. Advertising Process Registration RWA will send out an e-mail when it is Simplicity will encourage participation time to register for Romance Sells. Though sponsored by RWA, Corn Creative handles even for people like me, who have all aspects of this project. Go to graphics know-how and aren't too and click on the Romance Sells link. There, you will find technophobic. I'm soooo swamped an online registration form. Fill in the right now that I'd been putting off information requested and follow the sending you the ad info, because I instructions for providing the copy you wish to be used in your ad, and e-mail or thought it would be a huge undertak- mail your artwork. ing. When I saw how quick and easy it was, I was thrilled! Payment One ad is $195. If you advertise more than —Pat Ryan/Louisa Burton one title in an issue, you receive a 10 per- cent discount. We also offer you the opportunity to run the same ad, though in Approval full color, on the StoryForU Web site. The A proof will be sent for your review, and additional cost for this is $15. Payment once approved, you will receive a final pdf may be made by check or via PayPal. copy for your records. Also, once the pub- lication releases, two copies of Romance Design Options Sells will be mailed to you. There are three design options for you to choose. It’s simple. Marti Corn is available to answer any questions you may have. She can be reached at or by calling 281-367-0800. Option 1 Option 2 Option 3 Romance Sells Winter ‘07 Edition 3
  4. 4. 2008 Romance Sells Schedule Romance Sells is published quarterly. “I started advertising in Romance Sells with my very first book. Although I also Spring ran a full-page ad in Romantic Times and mailed bookmarks to hundreds of Registration Announcement: January 8 bookstores, I felt that the audience I'd Advertising Deadline: January 21 reach with RS was different, and with a Release Date: March 7 price of around $200 it was too good of a deal to pass up. In my RS ad, I includ- Summer ed a short note asking booksellers and Registration Announcement: March 31 librarians interested in promotional Advertising Deadline: April 21 items to email me. Within a week after Release Date: June 6 the issue mailed, I received nearly a dozen requests from booksellers. Now, Fall almost two years later, those booksellers Registration Announcement: June 30 remain on my mailing list and they stay Advertising Deadline: July 21 in touch to let me know my books contin- Release Date: September 5 ue to sell well for them. These book- sellers are mostly small independents Winter that I would never have found if not for RS. Some are reading groups who saw Registration Announcement: the latest issue [of RS] in their local September 29 bookstore, and again, I wouldn’t have Advertising Deadline: October 20 known of them if they hadn’t contacted Release Date: December 5 me. Marti Corn is wonderful to work with and the bang for the buck is unbeat- able. It’s the #1 item on my promotional list, with everything else taking a distant second.” — Sylvia Day 4 Romance Sells Winter ‘07 Edition
  5. 5. Dear Booksellers and Librarians, Welcome to the Winter 2007 issue of Awards and, of course, we’ll be host- ing our annual “Readers for Life” charity booksigning, with more than Romance Sells. My earliest memories center on books and reading, and I've 450 authors participating. If you've long been in awe of booksellers and never attended one of the “Readers for Life” booksignings before, it’s an experience you shouldn’t miss! We’d librarians. To this day, there aren’t many things that rate higher to me love to have you join us there if than walking into a book store or a your schedules and budgets allow. Our Conference theme this year is Romance—Bridging the World, and library where the book lover in me can get lost in wonderland! Thank you for we’re already deep into the planning all you do to bring the world of books stage. We’ll keep you posted in com- ing issues about special librarian and bookseller Conference events as our to all of us. I’d like to take this opportunity to plans develop. thank each of you who entered RWA’s first “Libraries Love Romance” con- In keeping with the theme of our test. I had the opportunity to look over Conference this year, RWA will be cel- all of the entries we received this year, ebrating the diversity of our members, and each of them was absolutely won- of our books, and of our readers. If you derful. All of us at RWA appreciate the have ideas or stories matching this support you show for our genre. theme that you would like to share with Congratulations to the Memphis the readers of Romance Sells, please e- Public Library & Information Center, mail Erin at We winner of the Division 1 category, and also have a wonderfully-talented book- to the Wayne Public Library in seller and library liaison on staff with Wayne, New Jersey, winner of the RWA Office, who is excited about Division 2. If you haven’t yet had the working with all of you. If you have chance to read the interviews with suggestions, comments, or questions librarians Betty Anne Wilson and about RWA projects or services, please Janette Pardo, you can find them in contact Stephani at: this issue of Romance Sells. Our Annual Conference is scheduled Again, I’m delighted for the opportu- for July 30 through August 2, 2008, at nity to spend this year with all of you. the San Francisco Marriott. We’ll be It’s a young girl’s dream come true! presenting awards to this year’s win- ners of the Librarian of the Year and Sherry Lewis Steffie Walker Bookseller of the Year RWA President Romance Sells Winter ‘07 Edition 5
  6. 6. “Friending” Your Authors by Heather M. Riley, Rockford Borders Romance Expert Imagine if your best friend had pub- longer just about selling books, but about supporting your friends. lished a romance novel. You would be Not sure how to go about contacting your favorite author? Try a couple of telling everyone you met to read it; you would be passionate about promoting these approaches: • Go to their Web site — Almost that book because you genuinely care about the person who wrote it. Now, every author has one, and there is usually a “contact me” button for you to send an e-mail on to her what does this have to do with the real world of bookselling? Simple: authors (or him). • Check out MySpace — Many, many authors have joined this are your friends. Authors and booksellers go together popular social networking site. If like cookies and milk. They write you create a profile, be sure to books; you sell the books. But there’s mention that you’re a bookseller. more to it than that. In my experience, Before long, you won’t have to booksellers are truly passionate about spend so much time finding the books they sell. That passion is authors. They’ll find you. even more pronounced when a book- • Join a Yahoo group — There are seller has some personal experience several groups online dedicated with a particular author, whether to the romance genre, and it’s a online or in person. great way to message several authors at once. My personal A good habit for any bookseller to get favorite is Romance Junkies into is contacting the authors of the Readers group. books you’ve read and enjoyed, par- ticularly if they are ARCs. Trust me, I love chatting with my author friends authors love hearing from booksellers. online, and I love watching their You are the one getting their books books sell off the shelves at work. It into the hands of the public. always makes me feel good to know someone is trying a new author thanks Once you start thinking of your to me. Always remember: Authors are favorite authors as friends, it will be your friends, and you want to support so much easier to recommend their your friends. books to your customers. It’s no RS 6 Romance Sells Winter ‘07 Edition
  7. 7. Anthology Releases Romance Sells Winter ‘07 Edition 7
  8. 8. Anthology Releases Journey into the heart of Celtic myth and legend in the Love & Lore anthology from Samhain Publishing. “Get ready for three original tales…Love & Lore is pure magic!” — Michelle M. Pillow “From selkies to gods, Love & Lore is a sensual, spell- binding delight.” — Mandy M. Roth In Sela Carsen’s “Heart of the Sea,” can the promise of true love overcome a bitter Selkie curse? With pas- sion drawn from the heart of the sea, Meriel and Ronan set out to break an ancient selkie curse—and prove that love is stronger than evil. “Humor and passion make Sela Carsen’s Heart of the Sea a perfect read.” Love & Lore –Michelle M. Pillow One man. One woman. One Harley. And one danger- ously horny goddess. Ireland may never recover. From by Carolan Ivey, Gia Dawn, Carolan Ivey comes “Wildish Things,” a tale of Sela Carsen Cailleach, an ancient Irish goddess—when her lust is roused, legend has it that men die. “Carolan Ivey’s fluid writing and beautiful descriptions in Wildish Things makes me long to capture the notice of a certain Publisher: meddling hag.” — Michelle M. Pillow Samhain Publishing Fairies, fairies everywhere…and not a flyswatter in ISBN: 1-59998-723-6 sight. When otherworldly beings reveal their true natures in Gia Dawn’s “A Fairy Special Gift,” Meara Price of Book: $14.00 must choose to accept her gift of sight, or risk losing Jamison forever. “From the delightful beginning to the Release Date: perfect end, Gia Dawn has penned a tale of true magic November 2007 Hometown: with A Fairy Special Gift.” — Michelle M. Pillow Carolan Ivey lives Also Written by the Authors: in Toledo, OH; Sela Carsen lives Abhainn’s Kiss: In the Gloaming Anthology, Feb. 2008 in St. Louis, MO; and Beaudry’s Ghost, January 2008 by Carolan Ivey. and Gia Dawn lives in Lawrenceburg, IN Not Quite Dead by Sela Carsen. Lord Demon’s Delight and Lady Strumpet by Gia Dawn. 8 Romance Sells Winter ‘07 Edition
  9. 9. Anthology Releases In The Gloaming by Carolan Ivey, Isabo Kelly, J.C. Wilder Publisher: Samhain Publishing ISBN: 978-1599986395 Price of Book: $14.50 Release Date: 2/20/2008 Also Written by Author: Shadow Dwellers, In Moonlight Hometown: Central Ohio,, In the grey edge between light and dark Review Quotes lives a world unseen. That elusive edge is called The Gloaming. Venture with three “It was like falling into a Brian Froud of Samhain’s most talented authors to that painting that I never wanted to leave. This edge and beyond, where dwells danger, is definitely a keeper shelf book, one I’m magic—and love. sure I’ll return to again and again.” — Bronwyn Green “Abhainn’s Kiss” – Carolan Ivey lures you beyond the mists where a fragile Faery “…action, adventure and passion…it will and has just one chance to restore Avalon to certainly keep you entertained.” its former glory. Trouble is, her success— — The Romance Studio and her life—depends on a human man who doesn’t believe in Faery tales. “designed to keep you turning the pages.” — Ecataromance Sensual “The Heron’s Call” – Enter Isabo Kelly’s fantasy world, in which a sword mage “…well worth losing sleep over.” returns from an ordeal to claim his soul — Leslie Tramposch, PNR Reviews twin, only to find out she wants nothing to do with him. “Thief of Hearts” – Steal away to J.C. Wilder’s shadowy futuristic, where honor among professional thieves could make a woman’s career, or once again break her heart. Romance Sells Winter ‘07 Edition 9
  10. 10. Anthology Releases When He Was Bad by Shelly Laurenston and Cynthia Eden “Miss Congeniality” by Shelly Laurenston It’s those damn stockings that get me every time. They have this sexy little line down the back and I can’t help but stare at her legs…constantly. And you’d think she’d be all over me like every other female in the Seattle area. I’m young, good looking, and one day I’ll be Alpha Male of my family’s Pack. But Professor Irene Conridge acts like I don’t even exist. How is that possible? Now she’s got enemies coming out of the woodwork and I have to protect her. Why? Because that’s the kind of man I am. Yes, I am that amazing. Of course, it doesn’t hurt that while I work to secure her safety, she’ll be hanging out at my house. That’s hours…days even that I’ve got Irene Conridge right where I want her. “Shelly Laurenston not only has the ability to create some incredibly kick ass characters but she makes said characters appealing and almost lifelike, [albeit] a little blood thirsty.” — Claudia, A Romance Review “Wicked Ways” by Cynthia Eden I’m too dangerous for her. I know it, but I can’t get my sexy new neighbor out of my head. When I hear her scream one night, the absolute last thing I expect to see is Miranda Shaw—star of my hottest fantasies—being attacked by a vampire. Now the undead jerk is after her, and I’m the only thing standing between the beautiful lady and a killer who just won’t stop. Well, too bad for him, because that vamp has just made the worst mistake of his afterlife—he’s tangled with a shifter. And Miranda, well, she’s so busy watching out for him that she won’t see me closing in on her—not until it’s too late—and I’m about to show her just how wild I can get. “Ms. Eden’s strength lies in her ability to create sexual tension that is remarkably realis- tic, to the point you can almost feel the character’s deep passions and wanton desires flow across your own skin.” — Janalee Ruschhaupt, Loves Romances and More Publisher: Kensington Brava Also Written by Author: Shelly Laurenston: The Mane Event, ISBN: 9780758227263 The Beast in Him, Go Fetch! Cynthia Eden: Hotter After Midnight, Price of Book: 14.00 A Red Hot New Year Release Date: 06/2008 10 Romance Sells Winter ‘07 Edition