Why Online Marketing is like a  good game of poker
Online Marketing:You’re in need of a strategy!
Hello!I’m Judith
I’m like snow.You can follow me
I’m like snow.You can follow me      http://twitter.com/                            judithstr        http://            ht...
My dream is to   find the   internet   unicorn.          That means:     making sure everybody      is using the internet ...
That’s why                           I love                         my job as( I’m still working  on being as cool        ...
This is Vooruit.Arts center in Ghent.
Vooruit also equalsthe most beautiful & historical      building in Ghent       (slightly subjective statement)
Definitely come& explore yourself!   www.vooruit.be
Online Marketing:You’re in need of a strategy!
You can’t manage what you don’t measure
You can’t measure what you don’t manage
1. What are you playing for?
Let’s dosomething on Facebook!
I’ve heardit’s so cool!
Whyis so much cooler than what      is cooler than how     is cooler than when    is cooler than where      is cooler than...
Why do you usethe interwebs?
Branding             Sales                      HRFeedback                       Why do you use                       the ...
2. Who’s around the table
Carefully select players
Own mediaEarnedmedia         Channels         Paid media
Social sites   Content                               BroadcastingLocation             Social                     Media    ...
Facebook                         Blogger - Blogspor - Wordpress   Twitter                                                 ...
Choose wisely!
The less players you haveThe more chance you win
3. Select your hands
Set goals & kpi’s
BrandingWe want 300 people talking about us monthly         Goals
4. Determine tactics
Be prepared& go all the way!
Online marketing is like a good game of poker
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Online marketing is like a good game of poker

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Online marketing: you're in need of a strategy. How to make this strategy and why it then suddenly becomes very easy to measure your online efforts.

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Online marketing is like a good game of poker

  1. 1. Why Online Marketing is like a good game of poker
  2. 2. Online Marketing:You’re in need of a strategy!
  3. 3. Hello!I’m Judith
  4. 4. I’m like snow.You can follow me
  5. 5. I’m like snow.You can follow me http://twitter.com/ judithstr http:// http://judithstraetemans.be facebook.com/ judithstr http:// http:// pinterest.com/mosselnochvis.be judithstr
  6. 6. My dream is to find the internet unicorn. That means: making sure everybody is using the internet as it should be used
  7. 7. That’s why I love my job as( I’m still working on being as cool online marketer as my colleagues) @Vooruit
  8. 8. This is Vooruit.Arts center in Ghent.
  9. 9. Vooruit also equalsthe most beautiful & historical building in Ghent (slightly subjective statement)
  10. 10. Definitely come& explore yourself! www.vooruit.be
  11. 11. Online Marketing:You’re in need of a strategy!
  12. 12. You can’t manage what you don’t measure
  13. 13. You can’t measure what you don’t manage
  14. 14. 1. What are you playing for?
  15. 15. Let’s dosomething on Facebook!
  16. 16. I’ve heardit’s so cool!
  17. 17. Whyis so much cooler than what is cooler than how is cooler than when is cooler than where is cooler than who
  18. 18. Why do you usethe interwebs?
  19. 19. Branding Sales HRFeedback Why do you use the interwebs?Cocreation Customer service
  20. 20. 2. Who’s around the table
  21. 21. Carefully select players
  22. 22. Own mediaEarnedmedia Channels Paid media
  23. 23. Social sites Content BroadcastingLocation Social Media Reviewing
  24. 24. Facebook Blogger - Blogspor - Wordpress Twitter YouTube Pinterest Google+ Instagr.am Social sites Content Instagr.am Netlog Broadcasting Vimeo Location Social Foursquare MediaFacebook check-in Yelp Reviewing Google Tripadvisor Foursquare
  25. 25. Choose wisely!
  26. 26. The less players you haveThe more chance you win
  27. 27. 3. Select your hands
  28. 28. Set goals & kpi’s
  29. 29. BrandingWe want 300 people talking about us monthly Goals
  30. 30. 4. Determine tactics
  31. 31. Be prepared& go all the way!

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