We interview people in all sorts of different research activities such as card sorting, usability testing or contextual inquiries. What we should be focused on, more than anything else, is listening. Listening deeply helps us look at someone's experience through a lens of empathy and sheds new light on different opportunities to improve their experience.
Listening to find empathy is a skill that anyone can learn with practice. Discover how to bring people's stories to the surface and uncover the right level of detail to develop keen insights. Whether you are a researcher, information architect or developer, you should always look for opportunities to interview your users. How you approach that interview can make all the difference in what you learn about that person's experience.
About the Speaker:
Brian Winters, the Director of Design Research at Manifest Digital, is accomplished in all facets of design research and development UX strategies. He is skilled at understanding the explicit and latent needs of users and evangelizing those needs to business stakeholders. Brian has strong leadership, communication and user advocacy skills.
Brian’s specialties include: ethnography, design research, user studies, mental models, Morae user testing software, Site Catalyst, Unica, Balsamiq. Here’s how he describes his job: “I study how people use things like using web sites or devices. Then I try to redesign what people are using so it’s easier for them to accomplish their goals.”