WordPress Goodness for Food Bloggers: Food and Wine Conference 2014


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Food Bloggers need to be using the best CMS and know how to take care of their sites. Find out which plugins to use for recipes, social media and security.

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  • Background/Intro on WordPress
    Talk about Matt and his love of food and photography
    Started as blogging platform but now so much more
  • Similar to free blogger because of the limitations
    Limited plugins
    No categories on blogger
    No ads running on .com
  • Thousands of themes and plugins
  • Make sure your site attracts the right people
    Free vs premium themes

  • Keep it simple:
    One or 2 per page
  • The goodness of WordPress is that you can use it to make money and easily customize pages to present the above
  • WordPress Goodness for Food Bloggers: Food and Wine Conference 2014

    1. 1. WordPress Goodness
    2. 2. Presented by: Renee Dobbs magnoliadays.com @reneedobbs Judi Knight newtricks.com @judiknight
    3. 3. Yummy . . .
    4. 4. Comes in two flavors: One – Vanilla : WordPress.com - which is free and it is hosted for you by Automattic. You don’t need domain or hosting. Good for a basic blog. Has limitations for businesses and revenue.
    5. 5. Comes in two flavors: Two Chocolate: WordPress.org - the full free version, but you need hosting and a domain. Easy to install free through hosting company. Customization is limitless.
    6. 6. Why WordPress? • It is open source software. • Huge community develops it, creates themes and plugins & teaches people about it through Meetups and WordCamps and online tutorials. • Once customized it is very easy to add content and new functionality. • 1000s of Themes free or premium. • 1000s of plugins which add functionality. • WordPress powers 22% of all websites.
    7. 7. Set Up Your WordPress Site • Many themes to choose from • Mobile ready • WordPress gives 1000s of options • Avoid popular food themes • Be unique to attract right audience • Header, typography, colors, layout • Don’t try to appeal to everyone
    8. 8. Protect Your Site Plugins Down with spammers • Akismet Better safe than sorry • Backup Buddy • VaultPress • Back WP-UP • WordFence • Sucuri • Limit Login Attempts
    9. 9. Recipe Plugins Make or break your SEO Recommended: • Ziplist • EZ Recipe • RecipePress
    10. 10. Social Plugins • Social Media Widget • Floating Social Bar • Jetpack • Click to Tweet • Facebook Like Box • Pinterest PinIt button
    11. 11. Calls to Action • Opt-in Monster • Notification Bar • MailChimp Opt-in
    12. 12. Keep Them on Your Site • Related Posts • Collapsing Categories • Cross Link Your Posts
    13. 13. Keep Them Coming Back Want return visitors? Build Your List! Email Service Providers • Mail Chimp Account • Mad Mimi • FeedBurner
    14. 14. Money Money Money • Affiliate Links • Amazon Links • Ad Sense • Products • eBooks • Classes