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How to Turn your Home Page into a Client Magnet

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3rd Webinar in 3 Webinar Master Class, WordPress Web Designer's Secrets Revealed.

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How to Turn your Home Page into a Client Magnet

  1. 1. + @JudiKnight Turn Your Home Page Into a Client Magnet Webinar Series #3 Web Designer’s Secrets Revealed
  2. 2. + Hi, I’m Judi Knight @judiknight 11 years ago, after selling my software company, I let my psychology license go Ph.D. Clinical Psychologist and Serial Entrepreneur To learn WordPress I started a WP Meetup at my loft. It took way longer than I imagined. And I hated being a beginner. Today, I have my own 5-person Web Design Agency, New Tricks. I regularly speak at Meetups and WordCamps across the country. I love what I do. It wasn’t as easy as I thought it would be to make WordPress sites for others.
  3. 3. + What We Covered in Webinar #1 Conscious Competence Model – Why you may be stuck. Bermuda Triangle of Web Designer’s Hell Pro
  4. 4. + Successful Web Design Career Conscious Competence Model
  5. 5. + PATH TO BECOMING A PRO
  6. 6. + 7 Core Competency Areas of a Pro Web Designer Develop a Strong Foundation and Get the Results You Want
  7. 7. + Tips in Three Competency Areas for Home Pages That are Client Magnets
  8. 8. + Client Focused Design Website Visitors’ Questions Can a visitor quickly answer these 11 questions? 1. Who are you? 2. What does your company do 3. Do you work with people like me? 4. Can you help me solve my problem?
  9. 9. + Client Focused Design Website Visitors’ Questions 6. Can I trust you? 7. How would it be to work with you? 8. What is the next step to get started working with you? 9. Do you have a way for me to test out your service in order to have me trust that we are a good fit?
  10. 10. + Client Focused Design Website Visitors’ Questions 9. About how much is it going to cost? 10. Where can I find you? 11. How can I contact you?
  11. 11. + Home Page Secrets
  12. 12. + Home Page Secrets Creativity is great but since you want your website to be a client conversion machine, be sure you take the clients' expectations into account when designing the site.
  13. 13. + Home Page Secrets Your home page should not be a showcase for you or your business. Instead, think about your home page from your ideal visitor’s experience.  Visitors don’t want to read your mission statement!
  14. 14. + Home Page Secrets Having a niche makes it easier to attract the target visitors and convert them into customers.
  15. 15. + Home Page Secrets Understanding your customers’ needs and expectations is the key to building trust with website visitors.
  16. 16. + Home Page Secrets People looking for services or products online don't necessarily choose the best company. They choose the company that best communicates how that company can solve their problem.
  17. 17. + Home Page Secret Curse of Knowledge 1 2 3 4 5 6 7 8 9 10 Simplify, Simplify, Simplify You Your Reader
  18. 18. + Home Page Secrets People choose a company that shows an understanding of the issues and most importantly makes it super easy for the customer to say yes.
  19. 19. + Home Page Secrets connect with your ideal customers create trust get them to want to know more inspire action Select the design, visuals, and text that will:
  20. 20. + CLEAR MESSAGING RE: CLIENT’S PAIN POINT
  21. 21. + I DON’T WANT TO BE WELCOMED TO SITE
  22. 22. + PATH TO BECOMING A PRO
  23. 23. + Story Before Design
  24. 24. + Brand Story Character who want or needs something.  Who is your one main ideal customer and what exactly do they want or need?  What words does your ideal client use when they describe what it is that they want or need? Step One
  25. 25. + Brand Story Has Problems Interfering with Getting Goals  What obvious problems do they have to overcome to get their needs met?  What are the underlying beliefs and negative thinking that may be sabotaging efforts to get their goals? Step Two
  26. 26. + Brand Story Meets an Experienced Guide Show Your Empathy Demonstrate Your Authority/Expertise Step Three
  27. 27. + Brand Story The Guide Gives Hero a Plan Describe the product or service to make it very simple Create a three step plan to get started. Step Four
  28. 28. + Brand Story Calls the Hero to Action Direct Call to Action – Call Us, Make an Appointment, Schedule a Meeting, Sign Up for a Demo Indirect Call to Action - An Opt-in Offer to get on the mailing list Step Five
  29. 29. + Brand Story What Success Looks Like Show or describe what the character will be like if he or she takes action and works the plan with the guide. Step Six
  30. 30. + Brand Story What Failure Looks Like Show or describe what will happen if the character does nothing or works with the wrong guide. A little of the failure goes a long way. Step Seven
  31. 31. + Brand Story Example of Empathy Fail Non-Profit helping with infertility treatment The founder was very empathetic since she dealt with infertility herself. She wanted to show a smiling couple holding a newborn baby. Imagine someone seeing that who is dealing with losing babies and the fear of never having a child.
  32. 32. + EXAMPLE OF A WEBSITE BRAND STORY http://thevirtualdivorce.com
  33. 33. + Brand Story Call to Action in the upper right of the Website
  34. 34. + Brand Story Trust Builder Empathy and Authority Statement Empathy Message Primary Call to Action Hero image with the message targeted to the ideal client using their words. Please no sliders!
  35. 35. + Brand Story Primary Call to Action Demonstrates Authority Benefits of a Virtual Divorce
  36. 36. + Brand Story Provides the client with an Easy 3 Step Plan Includes Calls to Action
  37. 37. + Brand Story Secondary Calls to Action Footer with helpful information Empathy
  38. 38. + JOIN US NOW! This is the only course of its kind that gives you what you need to traverse the dangerous waters to becoming a competent professional. We’ve run three sessions of the course with successful graduates. It’s the course wish I could have taken all those years ago. I’m happy to be able to offer it to you now. https://tinyurl.com/masterycourse2018
  39. 39. + 4 Month Online Course Includes: Ten Modules with 5-9 Lessons in Each 30-Day Money Back Guarantee Module 1: Foundation Module 2: Niche and Branding Module 3: Technical Expertise Module 4: Website Content Module 5: Themes and Plugins Module 6: Designing Your Website Module 7: Content Marketing Module 8: Attract and Close Clients Module 9: User Testing, SEO and Analytics Module 10: Security, Launch and Maintenance
  40. 40. + Weekly Group Coaching Sessions Oh Great! This is so helpful!
  41. 41. + Three Individual Sessions at Milestones 30-Day Money Back Guarantee I’m Glad I Could Get This Feedback Session On My Website Design.
  42. 42. + Slack Group For Peer Support, Sharing Resources and Feedback
  43. 43. + Apply Now for the Spring 2019 Session https://tinyurl.com/masterycourse2018
  44. 44. + THAT’S IT FOR NOW! Go forth and make websites

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