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Basics of Small Business Websites in 2010


Published on presentation for SCORE Atlanta on the Basics of Web Design from getting a domain to choosing the right type of platform. WordPress is recommended for small businesses who need to use them as the hub of the social media marketing to grow their businesses.

Published in: Self Improvement
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Basics of Small Business Websites in 2010

  1. 1. The Basics of Creating a Great Business Website
  2. 2. In 2010 . . . <ul><li>Your Website Should be the Hub of all of Your Marketing Efforts </li></ul>
  3. 3. The Internet Levels the Playing Field
  4. 4. Where Do I Begin? <ul><li>Domain Name </li></ul><ul><li>Your unique address on the web that you type in a web browser address bar to go visit a Web Site.. </li></ul>
  5. 5. How to Choose a Domain Name <ul><li>Choose a name easy to write and remember. </li></ul><ul><li>Don’t use hyphens or underscores. </li></ul><ul><li>Don’t use unusual spellings. </li></ul><ul><li>Keep them short as possible. </li></ul><ul><li>Choose name the same or similar to your business . </li></ul>
  6. 6. How to Choose a Domain Name <ul><li>Which to choose .com, .org, .biz, .info, .me? </li></ul><ul><li>Just because you have the .com doesn’t mean someone else can’t take the .net or other extensions. </li></ul>
  7. 7. Where Do I Begin? <ul><li>Domain Name </li></ul><ul><li>You are not buying the domain name you are purchasing the right to register it and use it for as long as you continue to pay for it. Auto-billing is your friend. </li></ul>
  8. 8. Domain Name Registration <ul><li>You can register a domain name with any domain registration company. </li></ul><ul><li> will give you a free domain name when you buy web hosting for as long as you have hosting with them. </li></ul>
  9. 9. Finding a Home for Your Site <ul><li>Your site ( a group of files) needs to have a home ( web-server). </li></ul><ul><li>This home base is called a web-host. </li></ul><ul><li>A Web Host is a Business or Individual that has a server that rents space to you to house your web files and serve them up on the Internet when someone types your address. </li></ul>
  10. 10. Web-hosting 101 <ul><li>What will I need to get hosting? </li></ul><ul><li>What will it cost? </li></ul><ul><li>How do I choose a webhost? </li></ul>
  11. 11. Web-hosting 101 <ul><li> </li></ul><ul><li> </li></ul>
  12. 12. 3 Major Types of Websites <ul><li>Brochure Style Sites </li></ul><ul><li>Flash Animation Sites </li></ul><ul><li>Content Management Sites </li></ul>
  13. 13. You are in Luck! <ul><li>Out with the Old </li></ul><ul><li>Brochure and Flash Style Websites </li></ul><ul><li>Must mock up completely before beginning to code in html and css. </li></ul><ul><li>Once coded they hard to change the style. </li></ul><ul><li>The content remains, once someone visits they don’t come back. </li></ul><ul><li>And search engines do see or come back. </li></ul><ul><li>There are templates out there easy to set up – They look like it. </li></ul><ul><li>Even web designers don’t go back to their static sites to update. </li></ul>
  14. 14. In with the New…… <ul><li>We WordPress! </li></ul><ul><li>Content Management Style Websites </li></ul><ul><li>Built on a Data Base. </li></ul><ul><li>Iterative Design Process. </li></ul><ul><li>Once completed easy to change. </li></ul><ul><li>The content changes, people come back and even subscribe. </li></ul><ul><li>Search engines love the visits and linking. </li></ul><ul><li>There are templates out there, easy to set up – They look like it. </li></ul><ul><li>You need a professional to set it up then YOU maintain it. </li></ul>
  15. 15. Content Management Websites <ul><ul><li>Static vs Dynamic </li></ul></ul><ul><ul><li>Web 2.0 </li></ul></ul><ul><ul><li>Built on a database </li></ul></ul><ul><ul><li>Text & images are filed </li></ul></ul><ul><ul><li>Archives older content </li></ul></ul><ul><ul><li>Interactive –Allows 2 way </li></ul></ul>
  16. 16. Static Brochure Style Websites Header Text goes here More Text goes here Footer Themes Categorized for the Archive
  17. 17. Static Brochure Websites Header Text goes here More Text goes here Footer NO ARCHIVE
  18. 18. Content Management Sites SEO Easy to update Easy to build
  19. 19. Content Management WordPress Site Header Text goes here More Text goes here Footer Themes Categorized for the Archive
  20. 20. Content Management Websites Hybrid Front Page
  21. 21. Content Management Websites <ul><li>- Social Media </li></ul><ul><li>-Catalog content </li></ul><ul><li>-Search content </li></ul><ul><li>-Subscribe to site </li></ul><ul><li>-Comments </li></ul>
  22. 22. Content Management Websites <ul><ul><li>Static Front Pages or … </li></ul></ul>
  23. 23. Content Management Websites <ul><ul><li>Blog Front Page </li></ul></ul>
  24. 24. Content Management Websites <ul><ul><li>Front Page: sticky above the fold/blog below </li></ul></ul><ul><ul><li> </li></ul></ul>
  25. 25. Five Elements of a Great Website <ul><ul><li>Design </li></ul></ul><ul><ul><li>Structure </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Optimization </li></ul></ul><ul><ul><li>Maintenance </li></ul></ul>
  26. 26. Five Elements of a Great Website <ul><li>Design </li></ul><ul><li>Looks matter. First impressions. The halo effect. If it looks good </li></ul><ul><li>we broaden the scope to other characteristics deciding it is </li></ul><ul><li>good. </li></ul>
  27. 27. Five Elements of a Great Website <ul><li>2. Structure </li></ul><ul><li>Don’t make them think. </li></ul><ul><li>Too many choices stop action. </li></ul><ul><li>Guide them to take action. </li></ul>
  28. 28. Five Elements of a Great Website <ul><li>3. Content is King </li></ul><ul><li>Educate prospects and builds expertise. </li></ul><ul><li>Blogs/Articles, Videos, Podcasts </li></ul><ul><li>Lifeblood of search engines </li></ul>
  29. 29. Five Elements of a Great Website <ul><li>4. Optimization </li></ul><ul><li>Internally with valid code. </li></ul><ul><li>Making sure search engines read your site and read it right for the results you want. </li></ul>
  30. 30. Five Elements of a Great Website <ul><li>5. Maintenance </li></ul><ul><li>You can’t just let it sit there. </li></ul><ul><li>Like having a store you never update or freshen up. </li></ul><ul><li>You must add content. </li></ul>
  31. 31. ACT M ethod for On-line Marketing <ul><li>Attract </li></ul><ul><li>Convert, </li></ul><ul><li>Transform </li></ul><ul><li>Measure </li></ul>
  32. 32. ACT M ethod: A is Attraction To attract means to get attention or stand out. Practically, this means attracting traffic to your website—your main online marketing tool.
  33. 33. ACT M ethod: C is Convert Conversion happens when you turn a stranger into a consumer or customer. And there is a difference between the two! A consumer may take in your information or even sample your product, but he or she may not always buy. Over time, that consumer may become a customer. Consumption of Valuable Content + Time = Client
  34. 34. ACT M ethod: T is Transform <ul><li>1. Do a great job, </li></ul><ul><li>2. Use your Success to attract more success. </li></ul><ul><li>Testimonials </li></ul><ul><li>Case studies </li></ul><ul><li>Audio Interviews </li></ul><ul><li>Pictures </li></ul>
  35. 35. ACT M ethod: M is Measure Google Analytics HubSpot WP Stats Mailing List Conversions
  36. 36. WordPress Websites Business should have full self- hosted version. - your own domain - customizable, - full functionality - all plugins - all themes - e-commerce <ul><li> </li></ul><ul><li>Site up in ten minutes </li></ul><ul><li>Free </li></ul><ul><li>Limited themes </li></ul><ul><li>Limited plugins </li></ul><ul><li>Limited Customizabiltiy </li></ul>