1.
Infographics:
24 hours at
EL MUNDO
newspaper.
Dansk Journalistforbund conference.
COPENHAGEN, October, 2011
UNIDAD EDITORIAL headquarters in Madrid, Spain.

2.
EL MUNDO
newspaper.
October, 1989.

3.
UNIDAD EDITORIAL today: Cross-Platform content

4.
Today, UNIDAD EDITORIAL is the leader group in the
Spanish multimedia landscape. 4,3 million readers.

5.
UNIDAD EDITORIAL owns
a hundred of editorial
publications.
- Three main newspapers.
- Independent newsrooms.
- Each media is integrated:
print, web, iPad, TV.

6.
ORBYT, the first digital
kiosk in Spanish.
EL MUNDO has more than
thirty thousand digital
subscribers after one year
experience.

7.
MARCA, the sport daily
newspaper. Most widely
read newspaper in Spain.
Circulation: 284.000
Audience: 2.8 million
MARCA.COM
Audience: 4 million

8.
EXPANSIÓN,
the financial daily
newspaper.
Circulation: 44.000
Audience: 181.000
EXPANSION.COM
Audience: 532.000

9.
EL MUNDO,
the news daily newspaper.
Circulation: 288.000
Audience: 1,25 million
ELMUNDO.ES
Audience: 28 million.

10.
EL MUNDO newspaper is the second one on real number
of copies sold in kiosk. 288.000 copies at day.

11.
EL MUNDO.ES is the world leader in Spanish language.

12.
The new office, from november 2007. An integrated round-the-clock newsroom: Print, internet, mobile, TV and Ipad.
EL MUNDO newsroom:
24 hours a day, 7 days a week, all information platforms.

13.
07.00am:
Internet operations are running all the time.

14.
ELMUNDO.ES shift work:
07.00h-14.00h
14.00h-21.00h
21.00h-04.00h
24.00h-07.00h

15.
09.00am:
The internet infographic team stars to work.
Working on projects in advance and breaking news graphics.

16.
Software:
Flash, 3D Studio Max, Cinema 4D, After Effects, Photoshop,
Dreamwaver, Illustrator, Audacity, Poser, Sony Vegas.

17.
Multimedia
Storytelling:
Royal Wedding
29th April, 2011

18.
London 3D Aerial View.

19.
Westminster Abbey 3D rendering.

20.
3D models allow you to:
- Choose a point of view
for your graphic.
- Share images between
internet, print and TV.
- Create a more
integrated graphic team.

21.
Royal Wedding
Print newspaper version

22.
Multimedia
Storytelling:
9/11: 10th Anniversary
11th September, 2011

23.
11S Videographic: What Happened?
A reconstruction of the events, a narrative time line.

24.
10.30am:
Editor´s meeting: Nation, World, Money, Science, Culture,
Design, Infographics, Media, Sports, Local news (M2).
Top Picks of the Day.

25.
EL MUNDO meeting room.

26.
Morning meeting notes: Talk, talk, talk.

27.
Infographic Department should suggest ideas and visual
solutions to the journalists. Don´t wait till the last minute.

28.
12.00am:
Multimedia meeting.
Review of yesterday’s newspaper, dissect today´s internet
news, a look at tomorrow´s hot topics.

29.
Infographic’s Assignments: Who Is Going to Do What.

30.
Provisions of internet and print news. What´s next.

31.
Research: Finding
Information and Support.
Earthquake in Lorca
Firts day infographic.
Keep the “Info” Before
the “Graphic”.

32.
Lorca´s Earthquake.
Second day.
Infographic artist should go
where the news is.

33.
Research: Lorca’s emergency base camp.

34.
Research: Emergency survival kit.

35.
Research: Emergency Relief Tents.

36.
Lorca´s Earthquake.
Third day.
Newspapers need
differentiated information.

37.
Deadline Limit: Corrections. Charles Darwin and the life.

38.
Deadline Limit: Charles Darwin and the life.

39.
14.00h.:
Editorial meeting: Four Opinion Pages.
Four editorials.
Do the more important topics of the day need an infographic?

40.
Opinion: Main Double Page.

41.
Opinion: Political Commentary and Columns.

42.
Opinion: Political Cartoons.

43.
Opinion: Faces in the News.

44.
Opinion: Editorials.

45.
Opinion: Pale Red, black and White Icons.

46.
Opinion: Icons. Pictorial Representations of News.

47.
Opinion topic:
National News Daily Infographics.
Simple, direct, pale colours.
Informative.
Diagrams, maps, charts.

48.
Opinion: Second Double Page.

49.
Opinion: Other voices, commentary.

50.
Opinion: Daily Internet Poll results. Bar chart and illustration.

51.
Opinion: Letters to the editor.

52.
Opinion: Tweets to the editor.

53.
Opinion: Contributors, Editorial Illustration.

54.
17.00h.:
The Spanish Market Closes for Bussiness.
The Economic and Financial Infographics.

55.
Economic graphics: From boring companies pie charts to explanatory graphs.

56.
Economic graphics:
Spanish Debt crisis
invades all
headlines.
Incluiding the
photos.

57.
Economic graphics: Technical information. Bloomberg´s Spanish Libor.

58.
Economic graphics: Ibex 35, the Spanish market.

59.
Economic graphics: The Spanish Bond 10 years.

60.
Economic graphics:
The research.

61.
Economic graphics:
the Sketch.
Saving space.
Sizes.

62.
Economic graphics:
The Graph.
Pale colours, blue.

63.
Economic graphics:
On the page.

64.
19.00h.:
Front Page Meeting.
The Headlines and the Main Photography.

65.
The Front Page:
Monday.

66.
The Front Page:
Monday, DXT.
Sport supplement.

67.
The Front Page:
Aula.
Students.
Monday to Friday.

68.
The Front Page:
Daily, M2.
Local News.

69.
The Front Page:
Tuesday.

70.
The Front Page:
Tuesday. Motor.
Cars supplement.

71.
The Front Page:
Wednesday.

72.
The Front Page:
Thursday.

73.
The Front Page:
Thursday.
Ariadna.
Gadgets.

74.
The Front Page:
Friday.

75.
The Front Page:
Friday.
Metropoli.
Entertainment.

76.
The Front Page:
Friday.
Metropoli.
Wines Dossier.

77.
The Front Page:
Friday.
Metropoli.
‘Love and Others
Drugs’

78.
The Front Page:
Friday.
Metropoli.
The King’s Speech

79.
The Front Page:
Friday.
Su Vivienda.
House market.

80.
The Front Page:
Saturday.

81.
The Front Page:
Saturday.
LOC.
Celebrities.

82.
The Front Page:
Saturday.
LOC.
Celebrities.

83.
The Front Page:
Saturday.
LOC.
Celebrities.

84.
Duquesa de Alba
Wedding.

85.
The Front Page:
Saturday.
Yo Dona.
Women.

86.
The Front Page:
Saturday.
Yo Dona.
Women.

87.
The Front Page:
Sunday.

88.
The Front Page:
Sunday.
Crónica.
News Magazine.

89.
The Front Page:
Sunday.
Mercados.
Markets.

90.
The Front Page:
Sunday.
Magazine.

91.
The Front Page:
El Magazine
first cover.
1989.

92.
The Front Page:
Sunday.
Magazine.
The foots of
Iniesta.
SND Gold.

93.
The Front Page:
El Magazine
Studio photography.

94.
The Front Page:
El Magazine
Strong photo
editing.

95.
The Front Page:
El Magazine
Studio photography.

96.
The Front Page:
El Magazine

97.
Fashion
Poster
El Magazine

98.
The Mysteries of the Sea
El Magazine

99.
The Human Body
Poster
El Magazine

100.
22.00h:
First print deadline. Visuals have to be done in a couple of
hours. Simple, concise, enfathic, direct. Content management.
Daily graphic size, corrections, graphics on the page.

101.
The deadline:
Infographics
Layout.

102.
The deadline:
Neo San type.

103.
The deadline:
Pale colours.
Simple palette.

104.
National News: SGAE corruption case. Research team.

105.
National News: SGAE corruption case. Diagram graphic.

106.
National News:
SGAE corruption case.
Diagram on the page.

107.
Deadline Limit: Section’s Mastheads.

108.
Deadline Limit:
Section’s Mastheads.

109.
Deadline Limit:
Section’s Mastheads.

110.
24.00h:
The ORBYT edition.
Subscribers only content.

111.
30.000 subscribers
EL MUNDO edition.
Same as print.
Plus videos and
infographics.
Before any other reader.

112.
EL MUNDO
in ORBYT.

113.
INTERACTIVE
INFOGRAPHICS
An icon tells
you to ‘click’

114.
An exclusive interactive infographic opens in a new browser window.

115.
ActionScript programming language doesn´t work on Ipads (Flash infographics)
HTML5 works in any platform (Hype infographics)

116.
3D VIDEOGRAPHICS
AND PRINT
11S Anniversary.

117.
11S Anniversary:
EL MUNDO front page.
11/11/2011

118.
Videographics with cuts for watching inside are done with 3D software.
Storyboarding is extremely important for multimedia projects.

119.
Sketches:
The best ideas often appear
on a seemingly useless piece
of paper.
That’s because sketching
freely, to problem-solve,
makes it much easier to
focus on the task at hand.

120.
11S Anniversary Sketch

121.
11S Anniversary 3D rederings

122.
11S Anniversary 3D rederings

123.
11S Anniversary
Print infographic

124.
11S Anniversary
On the page

125.
00.02 a.m:
The Local News Deadline.
Corrections, Last Minute Calls, Special Projects.

126.
Special Project:
The Gran Vía Poster.
Print copies.
Only for Madrid
readers.

127.
Special Project:
1,82 meters long.

128.
Gran Via Project:
Advertisement the
day before.

129.
Gran Via
Project:
The interview.

130.
Gran Via Project:
The poster.

131.
Ja tak!
Muchas gracias.
Thank you very much.