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A map of the UK games industry

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A map of the UK games industry

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A presentation of the approach and findings in our games mapping report, where we used big data sources in order to measure and map the UK video games industry.

A presentation of the approach and findings in our games mapping report, where we used big data sources in order to measure and map the UK video games industry.

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A map of the UK games industry

  1. 1. A map of the UK games industry Juan Mateos-Garcia, Hasan Bakhshi and Mark Lenel London, 25 September 2014
  2. 2. OUR QUESTIONS QUESTIONS 1. What is the state and evolution of the UK games industry? 2. What is its geography? 3. What drives the growth of games clusters? USERS • Investors, commissioners, educators, support agencies and trade bodies who want to identify hubs of games companies to work with; • Games companies and companies in other creative and digital industries seeking out partners and collaborators; • Talent looking for a job in the video games industry; • Policymakers (both national and local) who need information about the scale, performance and location of the industry, • Researchers and analysts
  3. 3. How to measure an innovative industry Busines s SIC Code Govt Data Analyst The traditional way Problems • Inadequate SIC codes • Misclassification • Untimely data • Irrelevant data Solution • Surveys • Brilliant source of data but… • Expensive to run and update • Biases? Business Activity Web Data Analyst The big (found) data way Advantages • No SIC codes • ‘Real-time’ data • Relevant data No silver bullet • Messy data • What goes in and what goes out?
  4. 4. Our findings • Our data collection results in a list of 1,902 games companies active in the UK in 2014. Together with official government data, this leads to estimate a games GVA of as much as £1,7 Billion. • Only around 1/3rd of our dataset covered by official games SIC codes. Game of phones: 64% of companies for which we have platform data specialise in iOS. 22% target multiple platforms.
  5. 5. Game-making Britannia 22% growth p.a. in company numbers 2011- 2013 Sector becoming more evenly spread across the UK. Although ~55% of companies are in the South, The North + The Midlands are more important in games than in the Creative Industries overall
  6. 6. Where are the game-making hubs? We have identified 18 areas with a ‘critical’ mass of games companies, and identified 12 of them as hubs of high specialisation in games production.
  7. 7. A tale of twelve hubs… The hubs are diverse in their platform specialisation and industrial structure (compare iOS heavy, micro-Brighton with “consolidated” Warwick).
  8. 8. What are the drivers of games clustering? We explore this by combining our data with open government data (ONS, Ofcom, UCAS) Co-location: Games companies co-locate with other creative industries like Design, Advertising, Software, Music or Film, Video and TV: Games industry is an integral part of UK’s creative economy Broadband: We find a link between household broadband speeds and games clustering. Education: Stronger games clustering in areas with a supply of specialist talent (and accredited courses).
  9. 9. Conclusions and next steps • Our data reveals an industry in the midst of an entrepreneurial boom -> disruption, creative crossover, also fragmentation. • Although London + South dominate we see thriving hubs elsewhere, from Wales to Scotland and the North. • Our results underscore the importance of infrastructure – broadband + talent -> policy implications. • We are scratching the surface of our dataset. Our hope is to use it as the foundation for a ‘live’ platform for the UK games industry
  10. 10. Juan.mateos-garcia@nesta.org.uk @JMateosGarcia PSN -> MC_CTHULHU Hasan.bakhshi@nesta.org.uk @hasanbakhshi Mark.Lenel@arkenford.co.uk

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