I have already completed trailer research into Danny Boyle’s film 28 Days Later and this has allowed me to see some of the conventions used in the horror genre. However, I believe it would be good to analyse another trailer from a different medium. The second trailer I will analyse is Channel 4’s 2008 Dead Set trailer. Dead Set is a TV horror, drama series. The main location is the notorious Big Brother house which becomes a shelter from the dead.
http://www.youtube.com/watch?v=HQjq639WP iU Once again I used video streaming/sharing website www.youtube.com to find the full length trailer although I had previously seen it on television.
Editing Rapid, quick cuts used at the end of the trailer to heighten tension and condense action into smaller clips. Speed of editing; begins slowly but towards the tail of the trailer, the speed increases as the zombies are revealed. Red blood effect on intertitling synchronizes with horror genre in addition with a distorting transition.
Camerawork Strong variation of shot selection; shaky cam used for a close up with a zombie, shaky medium shot used as zombie runs down corridor. Long shot used down corridor as a small horde of zombies chase. Tracking shot used to keep chase with running zombie. Similar to a p.o.v shot. Long shot shows zombies against gate attempting to breakthrough. The gate acts as a barrier between the safety and death. The shot also highlights the difficulty the survivors face; the odds are severely against them.
Mise en scene News report on screen details riots; sense of realism and reality about outbreak. Shaky cam close up of zombie/infected head reveals danger to audience. Dramatic irony as audience do not realize that outbreak is taking place. Popular celebrity (Davina McCall) features as a zombie ensuring a greater connection with the viewing public as she is a popular public figure.