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Guerrilla Validation


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How to Validate Your Idea with Real Customers in 54 Hours (With No Budget)

Delivered to Startup Weekend, Santa Barbara, November 2012

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Guerrilla Validation

  1. 1. Guerrilla ValidationHow to Validate Your Idea withReal Customers in 54 Hours(With No Budget)Jim Semick, Product DiscoverySanta Barbara Startup Weekend, November 2012
  2. 2. You have an idea. (…and it’s GREAT.)
  3. 3. What the %#$@ is Customer Validation and how am I supposed to get it?
  4. 4. EVIDENCE from REAL customers Does your product solve a problem? Will anyone buy it?
  5. 5. Does anyone care?
  6. 6. Guerrilla Validation:Get Ready for Battle
  7. 7. Who is yourGet Your Product customer? Concept on What are their problems? Paper…Fast How does your idea solve those problems?
  8. 8. Most of this is an ASSUMPTION (and may be wrong)
  9. 9. Get Out to Test It
  10. 10. Where Do I Find Customers?
  11. 11. Start withYour Own Network
  12. 12. Find Others OnlineThen Call orEmail Them
  13. 13. Stalk themat Starbucks
  14. 14. GuerrillaValidation Secrets
  15. 15. People Want to Help
  16. 16. The first conversation is hard. The second is easier.
  17. 17. Think like a scientist.Ask “Why”
  18. 18. “Will You Buy this?”
  19. 19. Have Fun
  20. 20. 10 conversations iseasier than you think. And you will be infinitely smarter.
  21. 21. You Can Do It!