2. Through internet rather than through
OTAs
 Through social networks
 Through special attention to loyal
customers
 Through functional and attractive
website


4. « We are social »
 Cellphone apps
 Virtual Concierge


5. Pinterest
 Review score -> 5 Stars
 Online competition


6. Hyatt Hotels compete differently from the
OTAs because their strategies are based
on social network reviews and
critics, such as trip adviser, leader of the
phenomenon. They are present on
apps, they interact with their customers.

7. 

By sharing his ideas, the guest
constitutes the main tool that helps
another guest choose his hotel.
There is nothing better than a former
guest review, who has left the hotel a
few days ago.