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DELIVERING EFFECTIVE
DIGITAL EDUCATION
THINK. CREATE. DEVELOP. WITH ADA.
Joysy John
17 May 2016
Hallam Conference Centre, London

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0
5
10
15K
Digital*SkillsShortageVacancies
14.4K
Business
Services
13.0K
Heathand
SocialWork10.5K
Retail
&Wholesale
7.6K
Hotels
&Catering6.2K
OtherServices
4.7K
Manufacturing
4.2K
Education
4.1K
Transport
&Comms
2.8K
Construction
2.8K
Financial
Intermediation
2.2K
Agriculture
1.4K
PublicAdmin
&Defence
1.3K
Electricity,
Gas,Water
0.5K
Note: *The vacancies shown in the chart are not mutually exclusive i.e. some of the vacancies in the digital sector will be in the Business Services Sector as well. +Skills Shortage Vacancies (SSV) are a subset of total vacancies
where the lack of applicants is due to a skills shortage rather than factors such as occupational mobility
Source: NESS 2010; Technology Insights 2012, Parthenon Analysis
Digital Skills shortage in the UK

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3
Number of Students Taking A-Level Computing
and ICT Modules, 2001-13
Applicants to HE courses, IT Related vs. All
Subjects, 2002-2010
Sources: Joint Council for Qualifications and UCAS
0
10,000
20,000
30,000
2001
Computing+ICT
21,744
2002
Computing+ICT
26,780
2003
Computing
ICT
28,175
2004
Computing
ICT
24,594
2005
Computing
ICT
22,125
2006
Computing
ICT
20,441
2007
Computing
ICT
18,970
2008
Computing
ICT
17,345
2009
Computing
ICT
16,658
2010
Computing
ICT
16,251
2011
Computing
ICT
15,962
2012
Computing
ICT
14,897
2013
Computing
ICT
14,177
0
10
20
30K
0
200
400
600
800K
2002
26.1K
2010
Non-UK Domicile
UK Domicile
19.0K
NumberofApplicants,IT-RelatedSubjects
NumberofApplicants,AllSubjects
All Subjects
Decline in the number of people with computing
qualifications

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Level 4+ FE provision is low across the board
19+ Student achievement in General FE Total Apprenticeship Volumes by type
4
Source: Policy Exchange

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There is a significant gap in current provision

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Sourcing outstanding
students
Attracting brilliant staff
Building meaningful
relationships with
industry partners
Success measures
All our students will be supported into highly skilled digital careers and are equipped with
the mindsets, skillsets and network to lead flourishing lives.
Short term goals:
Centre of excellence for the teaching and learning of digital skills
Aspirational alternative to university and £50k of expected debt
Refreshed model for the vocational education sector
Our Proposition
6

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7
The longer term – Ashley Road campus, Sep 2018Our immediate home – Broad Lane campus, Sep 2016
Tottenham Hale Campuses - £31m of capital funding

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8
Technical skills
Computing
Other Qualifications
16-19years
Creativity
Guest lectures
Creative community
Entrepreneurial skills
Industry briefs
Industry volunteers
19+years
1. Fdn Degree
Apprenticeship
2. Foundation
Degree
3. Start-up
Incubator
4. Progress to
University
Highly skilled digital careers
Multiple pathways for successful careers

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Building the right mix of skills
9
Technical skills
• Proficient in at least two development languages
• Learn pair-programming
• Use agile production methods when working as a team
Creative skills
• Apply their skills to challenges that are open ended and
require original thought
• Use knowledge of cutting edge human-centred design
techniques
Entrepreneurial
skills
• Have a positive attitude and willingness to learn from
failure
• Make a strong professional impact from day one
• Learn from industry experts and startup founders

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Sixth Form Course Structure
10
INDUSTRY DESIGNED PRACTICAL
COMPUTING QUALIFICATION
BTEC LEVEL 3 NATIONAL DIPLOMA
Equivalent
to 2 A Levels
Choice: A LEVEL | EXTEND BTEC Equivalent
to 1 A Level
Compulsory
EXTENDED PROJECT
Equivalent
to 1/2 an A Level
A LEVEL
(Maths, Further Maths, English)
Optional
A LEVEL MATHS
CHOICE: A-level / Extend BTEC
A LEVEL ENGLISH
A LEVEL PHYSICS
A LEVEL GRAPHICS
A LEVEL BUSINESS
COMPUTING EXTENDED DIPLOMA
OR

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Foundation Degree Apprenticeship in Digital Innovation
11
(O) Optional and (M) Mandatory modules
Technical strand (8) Creative strand (6) Entrepreneurial strand (6)
(M) Programming (M) Interaction Design (M) Operations and Project
Management
(M) Database Systems (M) Creative Problem Solving (M) Ethics & Moral Reasoning
(M) Testing – integration and
automated
(O) Web Design & Authoring (O) Product Management
(M) Computer Systems &
Networks
(O) Social Media and App
Development
(O) Business Risk Analysis
(O) Cyber security (O) Games Design (O) Entrepreneurship and
Innovation
(O) Cloud Computing &
Infrastructure
(O) 3D Modelling, Animation &
Environments
(O) Data Analytics & Business
Insights
(O) Artificial Intelligence
(O) Advanced Programming -
Algorithms & Data Structures
(M) Software Engineering Project
• Work and learn model where employers hire apprentices and we train them over 2 years
• Flexibility to choose modules based on role and sector
• 8 weeks of Launchpad training and block release model for learning

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Benefits of Apprenticeships
12
DEBT-FREE
EARN & LEARN
RECOGNISED
QUALIFICATION
CAREER
OPPORTUNITY
IMPROVE
DIVERSITY
CUSTOMISE
TRAINING
CLAIM BACK
LEVY
INCREASE
PRODUCTIVITY
FOR EMPLOYERS FOR APPRENTICES

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Existing Supporters
Emerging Supporters
Founding Partners
13
The proposition has attracted significant industry support

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14
Example of industry workshops

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Students
Past
Students
Ada
Employers
Industry
#ALWAYSADA
The Ada Family

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Physical growth
• Grow Tottenham Hale and campuses to accommodate 2,500 students
• Develop satellite campuses in tech hubs across England starting in North West
• Explore opportunities to open satellite international campuses – e.g. Berlin and Lagos
Growing influence
• Develop Ada.Advance. – A national digital skills learning platform
• Sharing best practice across our networks of schools, FEs and universities
• Develop teacher training materials and courses
Growing revenue
Apprenticeships Start-up business
incubators
Private training
provision
Adult education
Qualification
licensing
Online courses
MOOCs
Scaling for Impact

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THANK YOU!
Contact Us:
Joysy@AdaCollege.org.uk
http://www.adacollege.org.uk
@AdaCollege17