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When apps turn into Community


                       g.pistola@atooma.com
                         www.atooma.com
                          @Atooma_team
sabato 7 luglio 2012
HI! My name is Gioia




sabato 7 luglio 2012
This is my breakfast



sabato 7 luglio 2012
3 Thing in common
sabato 7 luglio 2012
“Social” is a feature
                        Social Eating
                        Social Driving
                         Social CRM
                       Social Enterprise
                       Social Shopping
                         Social Travel
                          Social .......
                          Not a product anymore
sabato 7 luglio 2012
Market is crowded




sabato 7 luglio 2012
Differentiation strategy matters




sabato 7 luglio 2012
Tech savvy prosumers are growing fast and furious
        DIY mindset hits a cultural and economic value




sabato 7 luglio 2012
Scenario




                       “There’s an app for that!”




sabato 7 luglio 2012
Create new “magic” solution for your
                   routine needs

         Build your own mini-apps in a fun and
                      easy way
sabato 7 luglio 2012
You can set up conditional events (IF)
                          that trigger simple actions (DO)




sabato 7 luglio 2012
sabato 7 luglio 2012
How does it work?




                        data                apps




                       actions             style




                       Choose your starting point


sabato 7 luglio 2012
How does it work?




         Define your trigger!
         Spin the cluster elements and find the right one

sabato 7 luglio 2012
How does it work?




                       Define the corrisponding action in the same way



sabato 7 luglio 2012
How does it work?




         Now you can get your Atooma! But take care about the Tag!


sabato 7 luglio 2012
How does it work?




                  Online community to share your Atooma’s with others


sabato 7 luglio 2012
How does it work?




               Take it wherever you go!
               Atooma is available on Android and on the Web.
               No matter which version you are using, your
               Atooma will be synchronized.
sabato 7 luglio 2012
Brief&Obiettivi

                       Goodies?


sabato 7 luglio 2012
Crowdsource the roadmap
sabato 7 luglio 2012
Some other eyes will look around...
           ...and find the things you’ve never found.




sabato 7 luglio 2012
Contacts




                          www.atooma.com
                       g.pistola@atooma.com
                        follow @Atooma_team




sabato 7 luglio 2012

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When apps turn into Communities

  • 1. When apps turn into Community g.pistola@atooma.com www.atooma.com @Atooma_team sabato 7 luglio 2012
  • 2. HI! My name is Gioia sabato 7 luglio 2012
  • 3. This is my breakfast sabato 7 luglio 2012
  • 4. 3 Thing in common sabato 7 luglio 2012
  • 5. “Social” is a feature Social Eating Social Driving Social CRM Social Enterprise Social Shopping Social Travel Social ....... Not a product anymore sabato 7 luglio 2012
  • 6. Market is crowded sabato 7 luglio 2012
  • 8. Tech savvy prosumers are growing fast and furious DIY mindset hits a cultural and economic value sabato 7 luglio 2012
  • 9. Scenario “There’s an app for that!” sabato 7 luglio 2012
  • 10. Create new “magic” solution for your routine needs Build your own mini-apps in a fun and easy way sabato 7 luglio 2012
  • 11. You can set up conditional events (IF) that trigger simple actions (DO) sabato 7 luglio 2012
  • 13. How does it work? data apps actions style Choose your starting point sabato 7 luglio 2012
  • 14. How does it work? Define your trigger! Spin the cluster elements and find the right one sabato 7 luglio 2012
  • 15. How does it work? Define the corrisponding action in the same way sabato 7 luglio 2012
  • 16. How does it work? Now you can get your Atooma! But take care about the Tag! sabato 7 luglio 2012
  • 17. How does it work? Online community to share your Atooma’s with others sabato 7 luglio 2012
  • 18. How does it work? Take it wherever you go! Atooma is available on Android and on the Web. No matter which version you are using, your Atooma will be synchronized. sabato 7 luglio 2012
  • 19. Brief&Obiettivi Goodies? sabato 7 luglio 2012
  • 21. Some other eyes will look around... ...and find the things you’ve never found. sabato 7 luglio 2012
  • 22. Contacts www.atooma.com g.pistola@atooma.com follow @Atooma_team sabato 7 luglio 2012