Media Main Task
In what ways does your media product use,
develop or challenge forms and conventions
for real media products?
• In our production we used most of the normal forms and
conventions. The only thing that we probably shifted from
the most is the music, because instead of us having a
mixture of two songs for both the ballet and the street
dancing. Instead we just chose a hip hop track and then we
sequenced the different shots, in a way that all the shots,
both ballet and the street dance, synced well with the
music. The way the opening sequence starts as well is sort
of different because it has the opening titles on the side of
the wide screen beside the small picture of the sequence.
Normally this type of convention is done at the end of a
film as extra props.
How does your media product represent
particular social groups?
• Our media product represents people who love dancing, be
it hip hop, street, ballet, jazz or even tap dancing. It is for
people who share a common passion and who love to
watch dance. This is also targeted at teenagers because it
could have a big influence on them, to maybe become
dancers or even take it up as a hobby. Our media product
is also a representation of how hard people are willing to
work in order to achieve, especially if they enjoy doing
what they do.
Who would be the audience for your media
• The most likely audience for my media product would
range from young children to teenagers. I say this because
the genre of our product is a dance/ drama which is mostly
found entertaining by the younger generations. The genre
of a movie is very influential on audiences because of
societal influences factors that genre has. This is when a
persons actions but in this case thoughts are affected by
What kind of media institution might
distribute your media product and why?
• Our media product is most likely to be distributed among
popular central cinema’s around the country. The
distribution process will begin from the movie premiere’s,
where the stars of the film as well as the director are able
exhibition it the night before its opening. The targeted
cinema’s will be those that attract teenagers rather than the
upper middle classed and middle aged. For example, The
Odeon, in Marble Arch, Central London. I say this because
this particular area is around the corner from Oxford Street
where a lot of children and teenagers do their shopping,
therefore they would most likely go into that cinema.
How do you attract/address your audience?
• The first thing that catches the audiences attention when
promoting a film, is most likely the trailer. The trailer
gives a little insight as to what the film is about, which
may attract people to come watch the movie after its
opening at the cinemas. Another thing that easily attract
audiences is promotional teasers such as posters, posters
with the stars of the film. The stars of the film(who
features) is another major influence, for example Johnny
Depp and Will Smith are box office hits.
What have you learnt about technologies from
the process of constructing this product?
• From the construction of our media product I have learnt
probably the most important thing is how to use all the
works with the camera, the different camera levels, the
lighting, the sound and how to get different shots from
different angles. At first I found it hard to keep the camera
at a steady level, but was told that the tripod had many
adjustable levels. It was small things like that I learnt the
most. Another thing I learnt to use was the Adobe Reader,
when editing our production.
Looking back at your preliminary task, what
do you feel you have learnt in the progression
from it to the full product?
• The different I had things I had to learn from the
preliminary task is that we had to film more of the same
shots in order to have a variety of shots we could pick
from, come to editing. We sometimes had ten clips of the
same shot because sometimes the lighting would go fuzzy,
or the camera wasn’t steady enough or even the sound was
a bit off. All these things were important for the main task.
Another thing that was important is that the opening
sequence had to make sense in terms of the film setting,
and the order of sequence.