Successfully reported this slideshow.
L C C
Why LCC ?
What –What is LCC? LCC is a market which prevails for more than a decade in
Taiwan, and booms as ever in the recent recession between 2001-2004.
Who –Who are the customers? They cover a wide spectrum of age and sex.
How –How are we put together? We come from a group of idealists and
executives who are determined to have our own brand name.
Why –Why LCC? LCC is the exclusive design and marketing company on
natural crystal and fortune telling. Not bounded by traditional image of
fortune telling, LCC integrates natural beauty of crystal with various
elements and motif to suit each customers life style. Based on Formosa
culture, L CC provides you the best design of decorations on natural
crystal with fashion.
Company ： Lucky Crystal Collection
Founded ： December.2003
Chairman: Rebecca Lee
Address ： 3.Alley5.Lane345,Sec4 Zen-Ai Rd.
Phone ： (02)2777-4747
Fax ： (02)2771-5053
Web ： www.luckycrystal.com.tw
The shop with exclusive contract
The exhibition cabin
LLC mother shop: No.3, Alley 5, Lane 345,
Zen-Ai Road, Taipei
Interior Design and Display
The spirit of LCC: lucky, natural, genuine, and
All material comes form organic crystal. We insist on
and environment protection.
All of our design ideas are original.
We abort trendy and superficial products.
We choose wooden hangers to stress the warm,
human touch, instead of metal hangers to avoid the
sense of alienation. Simplicity with fashion, Originality
with dedication, Organic and recyclable.
In addition, we use museum-classed display shelves
for crystal products. Our indoor design are adjustable
to seasonal change. Customers will find themselves at
home while shopping for our fine products
LCC-Lucky Crystal Collection
● Flamboyance and Authenticity ●
An Artifact of Astrology and Fashion. and a magnificent dialogue
between crystal and ladies, Lucky crystal Collection emulates
capricious images of natural crystal and gems: Founded in 2001.Lucky
crystal Collection has become the leading brand name for fine
decorations. Blended with popular art , design and delicate
craftsmanship: Lucky Crystal Collection is a genuine treasure of native
Formosa culture. Not limited by conventional impression of fortune
telling and Superstition, Lucky Crystal Collection has been bounded
for the spectacular world with the charms of crystals.
Formosa culture and natural mines.
The Name Brand
Your Favorite Crystal Serials – 2004
We have instated in giving you the noblest designs
of crystal out of natural mines. We never use
artificial crystal Which gloves unnaturally out of
man made cutworks, and cause infections on your
sensitive skins by mixing lead In the production
process. It is our mission to bring the luck and
beauty to you through our finest natural crystal
All of our crystal collection is guaranteed with
materials coming from natural mines. They are
contained in special designed acrylic tubes. It is
suggested that the crystal collection be placed in the
tube all the time to keep the silver and alloy from
fading due to oxidation. Before use, please clean the
crystal collection with small brush to remove the
surface dust. For silver part, please apply
toothpaste and wash them clean two minutes later.
If the crystal is demagnetized, place them in the
freeze for 8-12 hours to expedite the negative
energy in the crystal.
Core Value of LCC
Flamboyance and Authenticity
We have instated in giving you the noblest designs of
crystal out of natural mines. We never use artificial
crystal which gloves unnaturally out of man made
cutworks, and cause infections on your sensitive skins by
mixing lead In the production process.
A Journey of Delicate Design
It is our mission to bring the luck and beauty to
you through our finest natural crystal
A self made Brand Name with
complete design, production and
LCC is the exclusive design and marketing
company on natural crystal and fortune telling.
Not bounded by traditional image of fortune
LCC integrates natural beauty of crystal with
various elements and motif to suit each customers
life style. Based on Formosa culture, L CC
provides you the best design of decorations on
natural crystal with fashion.
L-- Lucky ， Love
Crystal ， Create
C-- Collection ， Charming
Value A touch of natural crystal mines
Balanced among style, function and quality
Intimate with every customer
Distinctive Original Design with distinctive taste
Functional to meet all of your needs through our experiences
Passion all of our products are filled with our passion for life and customers
Style Pure, refreshing, futuristic and leading in fashion
Flamboyance and authenticity
晶藝傳奇 晶采 倫絕
Ladies aged 10 – 80,
Who wish to be more beautiful and fortunate
Who cares about self image and life style
Who follow closely the fashion trend
Who are professionals
Who can tell distinction from commonality
Core Value 100% natural crystal ，
stylish design, excellent
quality, perfect functional for
ladies, international marketing
team who knows the ins and
outs of each culture
Brand name of artificial
Crystal products with
and exhibition resutls
Artworks made of
blending with local
cultural and professional
A mix of natural and
Wide range of selections.
Strength The exclusive natural crystal
gift shop with special design a,
production and self invented
containing tubes. Affordable
price, marketing through
major banks and airline
companies in Taiwan.
High market share
based on high customer
loyalty ， No. 1 Brand
selections for counters
at major department
Wang is a renowned
international gift market
counter experiences in
major department stores
Weakness No previous exclusive counter
experiences in department
stores. Management know
-how to be accumulated
ability since crystal are
artificially made, high
lead mixture causing
irreversible damage to
ability since crystal are
artificially made, high
lead mixture causing
irreversible damage to
Elusiveness in product
customer complaints and
lawsuits on fake crystal.
OpportunityOutstanding marketing team
with major sales experiences at
department stores in Taiwan.
Exploring the market
of medium to low price
by developing Chinese
Better and early
positioning at department
Threaten Affordable Prices may be
mistaken as artificial crystal.
Inadequate supply and
relatively high prices
since Taiwan is not the
major market for
No clear market niche.
Stuck in the pricing war
No clear market niche.
Most products are
replaceable with fake
cryptal carried by street
venders with lower price.
Sale (2004-2005)China Trust
純天然紫晶 + 粉晶
Price: 1980 NT
Sale Volume: 600 sets
Total Sale: 1188000 NT
Sale Volume: 500 sets
Total Sale: 490000 NT
純天然紫 / 白 / 粉
晶葡萄項鍊 3 件組
銷售 700 套
總金額 1386000 元整
銷售 200 套
總金額 1002000 元整
Age Amount of each
purchase in Avg.
10-20 990 - 3000
20-30 990 - 4500
30-40 4500 - 25000
40-50 3500 - 25000
50-60 6000 - 15000
The Customer Profile
The Product Profile
Item Details % Price
necklace 25% 990-15000
wrist lace 25% 599-9900
hairclip 、 dr
Gift Lucky gift 10% 990--6600
Design Theme:The Mother’s Day
• I kissed , with all my love, your
hands and your arms from which I
was brought up in times of my cradle
when I was learning how to walk,
when I cry and when I sleep.
• For me, they are the constant giving
hands in the universe.
• I would like to honor your hands with
all my love. I would look up upon
them and pray from the bottom of my
heart for them. Your hands and arms
are the only hope of all mankind just
as the only moon among all stars. I
long for your warm hug forever and
Material|: White Crystal
Accessory: hand weaved
黃金蒲團 and 紅絨布乾
Packing: Delicate box
Design Theme: Miller Buddha
Love Songs 2004
Love Songs 2004
We have had abundant material, professional and
financial resources and excellent teamwork. As such, we
Are expecting outstanding outcome.
We have put together a group of marketing experts, an
efficient logistic system, in addition to our revolutionary
management professionals. We are confident on our future
We have had established credits with more than a dozen
banks in Taiwan. We are expanding our franchise counters
and stores to market our finest crystal collection in Taiwan,
China, and United States.
Department Store at
downtown or near subway of
bus lines preferred
Size of exclusive counter
8-15 pings (288 – 540 SF)
Number of Exculsive store
3 stores in 2005
7 stores in 2006
10 stores in 2007
Lucky Crystal Collection International, LTD.
Executive Vise President: Rebecca Lee
Maketing: Yu-How Han
It is also a wonderful tool for businessman, decision makers and
students since all of them need to concentrate on thinking and enhance
the memory capability, and to Strengthen the efficiency of their work and
White crystal is Pure, crystal,
calmness, and complacent. White
crystal takes all worries on secular life
away. White crystal helps you
developing the excellent intellectual
thoughts form your mind. White crystal
explores the infinite potentials from
White crystal are 100% pure [SO2}, not
mixed with any other mine materials
and organics, in the thousands years of
formation. White crystal is transparent
since it reflects all spectrum of lights
beams. As such, it has a stable electro-
magnetic waves which help its
possessors to reach the mental
calmness. White crystal helps the
mediators to concentrate thinking with
its pure magnetic field..
White Crystal 【 The Wings of Angel 】
The mysterious hue of tea crystal symbolized the
unbounded meditation of the universe. In the absolute
void and emptiness, what can feel? It is the dialogue
between the tea crystal and mediators. The dullness of
the tea crystal emulates the mind of the mediators who
searches for perfections of mind and soul. If you can
hear voices form the void, if you are longing for the
absolute delight, you know where to look for the help.
The carbon is imbedded in the crystal. It absorbs all
spectrum of light beams ， as if the guardian angel
who protects human beings from darkness and evil
spirit. It releases the special energy to clean the mind
of its possessors. It removes pains from patients. It
Helps mediators to explore their mental ability and
keeps the evil spirit away. It also helps women with
gynecological problems by cleaning the blood and
neural systems of their body.
◎ 尺寸：長 31x 寬 46x 高 58cm
Tea Crystal 【 The key for meditation 】
◎ 尺寸：長 14x 寬 17x 高 23cm （含台座）
Just as the prosperous growth of plants in the spring, and
the blossom of flowers, the fortune comes with nature
course. Sudden fortune are often accompanied with quick
fall. You need to develop a smooth magnetic field in your
surroundings. The field is the source of energy which
fosters a stable environment for you, just as the sun to the
Unlike other crystals which contains non-organic materials,
The green crystal contains organic materials form volcanic
ashes. It has a magnetic field which tends to accumulate
wealth. Green crystal is the carrier for business information,
the artillery of economic growth. It accumulates wealth and
strengthen your spirit. It increases the work efficiency and
human communication to reach your business goal faster.
Green Crystal has been the favorite for business owners. It
also helps the professionals to climb up the corporate
ladder, the bureaucrats to expedite the promotion
and the students to pass all tests and examinations.
Green Crystal 【 An Auspicious symbol for fortune 】
◎ 尺寸：長 7.5x 寬 9.5x 高 5cm
The mysterious hue of the Purple Crystal symbolizes
the unbeatable intelligence of Greek Goddess Muse.
Purple Crystal is the only transparent purple gems,
shining from magnificent beauty and glorious charm
Purple Crystal and Yellow Crystal are rare and
precious because of its relatively low quantities and
small sizes from mine exploration. It gloves out of
intelligence. Its crystal releases stable electro-
magnetic waves which helps to clear our minds.
When our mind are cleared, the door of wisdom is
wide open. We can feel the emergence of the instinct
of innovation. The purple crystal is a wonderful tool
for artists and scientists. It helps students under the
stress of major examinations to ease their
temperaments and nerves. It takes care of the
insomnia. Purple crystal helps you with your human
relationships. It helps the famous people on their
fame and wealth by increasing their. Purple crystal
also helps women in their marriage and family.
Purple Crystal 【 The light of Intelligence 】
◎ 尺寸：長 9x 寬 14x 高 28cm
Titanium Crystal 【 The King of Crystal 】
Titanium Crystal contains the most powerful energy in all crystals.
It is the indispensable tool for kings, presidents and leaders. It is
labeled as the “the King of Crystal” due to its highest frequency and
the strongest energy among all crystals.
As the rarest crystal, Titanium crystal is the most precious one
among all crystals. The rarity and high appreciation of titanium
crystal are the reason for fierce competitions among collectors.
Whoever owns it are deemed as the richest and noblest man,
because only the kings are the owners.
The titanium are formed with the crystal. It is contained inside the
crystal. The fine and delicate gloves of titanium is pin shaped.
The shining hue is flamboyant. It enhances and stabilizes the
vibration of the electro-magnetic field of the crystal. At the same
time, its power covers all energy of crystal. The titanium crystal
empowers you with energy to take incredible actions against odds.
It takes you to reach the climax of your career. It is the favorite of
everyone, since it helps in your career in all aspects.