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Delivering Product Value Means Delivering Insights

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Delivering Product Value Means Delivering Insights

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The data in your application has massive value and the need for data-driven insights is increasingly important to your customers. How do you keep your product relevant to your end-user and at the same time maintain competitive advantage?

Charles Caldwell, VP of Product Management at LogiAnalytics discusses the key considerations on the impact a robust analytics layer can have on user engagement and on what you need to do to build analytics for the future.

The data in your application has massive value and the need for data-driven insights is increasingly important to your customers. How do you keep your product relevant to your end-user and at the same time maintain competitive advantage?

Charles Caldwell, VP of Product Management at LogiAnalytics discusses the key considerations on the impact a robust analytics layer can have on user engagement and on what you need to do to build analytics for the future.

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Delivering Product Value Means Delivering Insights

  1. 1. Logi Analytics Confidential & Proprietary Click to edit Master title style Delivering Product Value Means Delivering Insights Charles Caldwell VP Product Mgt Logi Analytics
  2. 2. Logi Analytics Confidential & Proprietary Software is eating has eaten the world
  3. 3. Logi Analytics Confidential & Proprietary Applications Focus on Specific Problems In Context Structure the Decision Close to the Action 3
  4. 4. Logi Analytics Confidential & Proprietary Analytics essential & apps not meeting expectations Essential Remote Work Meet Expectations • 82% consider analytics to be significant • 72% users personally access analytics • 57% report increase in importance since COVID-19 • 64% expect analytics usage to increase • 99% of users spend time looking for information • <50% report user friendly, timely analytics
  5. 5. Logi Analytics Confidential & Proprietary 5 Not (Just) Reporting Insight Exploration Recommendation
  6. 6. Logi Analytics Confidential & Proprietary Insight Provide Information at the point of action Increases velocity of the decision Question to ask: What insight will help me know that I’m taking the right action? Typical Implementation: Visualization inline within the application Requirement Complexity: Typically, Low
  7. 7. Logi Analytics Confidential & Proprietary Exploration Open ended ”browsing” of information to discover “unknown unknowns”. Great for exposing new options or opportunities. Question to ask: Are there unexpected relationships in the data? What data should the user look at? Typical Implementation: Self-Service data exploration, ranging from “guided” flows to “here is some data, go crazy”. Requirements Complexity: Typically, High.
  8. 8. Logi Analytics Confidential & Proprietary
  9. 9. Logi Analytics Confidential & Proprietary Recommendation Tell me what I should do next. Best practice, past practice, or peer groups. Question to ask: Where do we know enough to recommend an action with confidence? Where do we have domain expertise the end-user does not? Typical Implementation: Visual listings, Benchmarking, alerting and notifications. Requirement Complexity: Low to Complex
  10. 10. Logi Analytics Confidential & Proprietary The Build Journey Basic Requirements Proof of Concept Exploration Recommendations Scalability Time Complexity
  11. 11. Logi Analytics Confidential & Proprietary The Build Journey Basic Requirements Proof of Concept Minimum Viable Product • Basic charts or graphs • Static visualizations, no interactivity • Built with UI Components • Limited in functionality • Static Analytics Dashboard • Inline Insights within Existing UX
  12. 12. Logi Analytics Confidential & Proprietary The Build Journey User Adoption Advanced Analytics Scalability • New feature and enhancements • Ad-hoc requests • Integration with workflows • Security, customization, extensibility & APIs • Cloud deployment with elastic scale • Leveraging existing technology stack
  13. 13. Logi Analytics Confidential & Proprietary 14 Not (Just) Reporting Insight Exploration Recommendation
  14. 14. Logi Analytics Confidential & Proprietary Click to edit Master title style Delivering Product Value Means Delivering Insights

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