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Service Design Thinking

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Vous cherchez à innover, à inventer de nouveaux services, à lancer de nouveaux sites web ou de nouvelles applications.

Nous répondons présent avec le Design Thinking.

Cette présentation émane de la société Les Brigades du Marketing, agence de conseil et de service en marketing, à découvrir à l’adresse www.lesbrigadesdumarketing.com.

Pour contacter l’auteur de ce document, nous vous invitons à adresser un e-mail à l’adresse suivante : contact@lesbrigadesdumarketing.com.

Published in: Business
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Service Design Thinking

  1. 1. SERVICE DESIGN
  2. 2. Si vous cherchez à développer de nouveaux services, cette présentation est pour vous.
  3. 3. Le Design Thinking* a pris une place considérable et s’est montré particulièrement approprié au développement de nouveaux services. * Le Design Thinking est une approche de l'innovation et de son management qui se veut une synthèse entre la pensée analytique et la pensée intuitive. Il s'appuie beaucoup sur un processus de co-créativité impliquant des retours de l'utilisateur final.
  4. 4. Notre conviction est qu’il convient néanmoins de sélectionner parmi un très grand nombre de méthodes offertes par le Design Thinking, celle qui correspondra le mieux à : - Votre organisation - Votre projet - Votre culture d’entreprise - Les profiles des collaborateurs impliqués
  5. 5. En poursuivant votre lecture vous : - Découvrirez les cinq principes fondamentaux du Design Thinking - Survolerez la description d’une quarantaine de méthodes de conception de nouveaux services
  6. 6. PRINCIPES
  7. 7. Un utilisateur au centre Le service imaginé doit être envisagé au travers des yeux de l’utilisateur.
  8. 8. La co-création Toutes les parties prenantes doivent être associés au process de développement du nouveau service.
  9. 9. Le séquençage Le développement du service doit être vu comme une succession de tâches en interrelation les unes avec les autres.
  10. 10. La mise en évidence Le service par nature intangible doit être rendu perceptible grâce à des éléments concrets.
  11. 11. L’approche holistique La totalité de l’environnement dans lequel le service vivra est pris en considération.
  12. 12. Méthodes
  13. 13. The Five WHYs
  14. 14. Stakeholder Maps
  15. 15. A Day In The Life
  16. 16. Personas
  17. 17. Service Safaris
  18. 18. Shadowing
  19. 19. Customer Journey Maps
  20. 20. Cultural Probes
  21. 21. Idea Generation
  22. 22. Mobile Etnography
  23. 23. Empatic Maps
  24. 24. What If…
  25. 25. Storyboards
  26. 26. Business Model Canvas
  27. 27. Service Rollplay
  28. 28. Customer Lifecycle Maps
  29. 29. Story Telling
  30. 30. Service Blueprints
  31. 31. Deskstop Walkthrough
  32. 32. Service Staging
  33. 33. Co-creation
  34. 34. Agile Development
  35. 35. Service Prototypes
  36. 36. Expectation Maps
  37. 37. Service Safaris
  38. 38. Elevator Pitch
  39. 39. FAQ
  40. 40. Press Release
  41. 41. User Manual
  42. 42. Pre Mortem
  43. 43. Growth Hacking
  44. 44. Industry Leap Frog
  45. 45. Double Referals
  46. 46. Et à présent
  47. 47. A présent, nous nous tenons à votre disposition pour venir vous présenter cette approche et évoquer les modalités d’une éventuelle collaboration.

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