All of us like to be happy, yet how many of us prioritize work based on happiness? Consider the people who buy, use, sell or make your product/service. Are you focused on making all of them happy? When I reflect on a large Agile eLearning deal my company did with our biggest client between 2009-2010, it’s clear that we over-prioritized the happiness of some individuals while under-prioritizing the happiness of others. The smaller deals we are now doing with this same client in 2011 reveal the importance of prioritizing happiness across the entire community of people involved with our product. Prioritizing happiness has helped us expand our focus and discover work that really matters. In this talk, I’ll describe how prioritizing happiness can have a profound impact on your process, your people and your bottom line.