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Epipheo Storyteller Starter Kit

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Everybody is talking about storytelling these days. And, why not? A well-told story has the power to influence people like few things can. But knowing the power of story, and knowing how to tell a story—especially your own—are two different things. Over the course of thousands of animated videos, Epipheo has developed an elegant story arc you can use to help craft your message. This presentation accompanies an interactive tool (aka, a piece of paper you can write on) that we’ll walk through together. It's designed to be used as a step-by-step process to help craft your story.*

*animation not included.

Published in: Marketing
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Epipheo Storyteller Starter Kit

  1. 1. THE EPIPHEO STORY ARC
  2. 2. WHO IS YOUR AUDIENCE AND WHAT DO THEY WANT?
  3. 3. WHO IS YOUR AUDIENCE AND WHAT DO THEY WANT? WHO ISN’T YOUR AUDIENCE?
  4. 4. WHO IS YOUR AUDIENCE AND WHAT DO THEY WANT? WHO ISN’T YOUR AUDIENCE? YOU CAN’T SAY “EVERYONE”.
  5. 5. WHO IS YOUR AUDIENCE AND WHAT DO THEY WANT? WHO ISN’T YOUR AUDIENCE? YOU CAN’T SAY “EVERYONE”. PERSONA STATEMENT
  6. 6. WHAT PROBLEMS DO THEY TYPICALLY RUN INTO?
  7. 7. WHAT PROBLEMS DO THEY TYPICALLY RUN INTO? BUT...
  8. 8. WHAT PROBLEMS DO THEY TYPICALLY RUN INTO? BUT... NO JARGON ZONE
  9. 9. WHAT PROBLEMS DO THEY TYPICALLY RUN INTO? BUT... NO JARGON ZONE BUILD EMPATHY
  10. 10. WHAT IS THAT REALLY COSTING THEM?
  11. 11. WHAT IS THAT REALLY COSTING THEM? HIERARCHY OF NEEDS
  12. 12. WHAT IS THAT REALLY COSTING THEM? HIERARCHY OF NEEDS MEANINGFUL SENSE OF LOSS
  13. 13. WHAT IS THAT REALLY COSTING THEM? HIERARCHY OF NEEDS MEANINGFUL SENSE OF LOSS PAIN
  14. 14. HERE’S AN IDEA THAT FIXES ALL THOSE PROBLEMS.
  15. 15. HERE’S AN IDEA THAT FIXES ALL THOSE PROBLEMS. EPIPHANY / IDEA
  16. 16. HERE’S AN IDEA THAT FIXES ALL THOSE PROBLEMS. EPIPHANY / IDEA WHAT + WHY - HOW
  17. 17. SO THEY CAN GET THE THING THEY REALLY WANT.
  18. 18. SO THEY CAN GET THE THING THEY REALLY WANT. HIERARCHY OF NEEDS
  19. 19. SO THEY CAN GET THE THING THEY REALLY WANT. HIERARCHY OF NEEDS WHY SHOULD YOU CARE?
  20. 20. SO THEY CAN GET THE THING THEY REALLY WANT. HIERARCHY OF NEEDS WHY SHOULD YOU CARE? IMPORTANT: YOUR AUDIENCE DOESN’T CARE ABOUT YOU.
  21. 21. CALL TO ACTION.
  22. 22. CALL TO ACTION. GENERATE MOTIVATION
  23. 23. CALL TO ACTION. GENERATE MOTIVATION MAKE NEXT STEP CLEAR AND EASY
  24. 24. THANK YOU!

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