A guide designed for PepsiCo to follow to achieve success within the new digital world! Created by Josh Edwards for ADV420 New Media Drivers License

1. S
A New Digital Strategy
For
A New Digital World
By Joshua Edwards

2. Social Media
Instagram
Challenges!
Facebook Event
Pages!
Twitter -
Customer
Connections

3. Online Advertising
S Make It Count!
S Diversification
= Success

4. Inbound
S http://www.pepsico.com/live
S PepFeed App
S Dedication to the environment
S Promote a consistent message

5. Mobile
S Successes
S Improvements

6. Target Audience
S Soccer Mom Sarah
S $45,000 - $125,000
S Compassionate
S Environmentalist

7. KPI
S Google Analytics
S Income Growth
S More Views
S Positive Change In
Quantity of Followers

8. Expense
https://www.statista.com/statistics/286547/pepsico-
advertising-spending-worldwide/
SWhat We Have Learned
SMy Plan To Increase Spending

9. My Big Idea
http://marketingland.com/whats-big-idea-3-
fundamentals-successful-digital-creative-
153747

10. Breakdown