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How To Become A Better Influencer in the Outdoor, Hunting & Firearms Industry

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I recently had the privilege to present to the Professional Outdoor Media Association on the topic of “How to Become a Better Influencer in the Outdoor, Hunting and Firearms Industry” in Lincoln, Nebraska, June 14, 2018.

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How To Become A Better Influencer in the Outdoor, Hunting & Firearms Industry

  1. 1. Become A Better Influencer IN THE OUTDOOR, HUNTING AND FIREARMS INDUSTRY. PROFESSIONAL OUTDOOR MEDIA ASSOC. | LINCOLN, NEBRASKA, JUNE 14, 2018 © 2018 Garrison Everest, Inc. All Rights Reserved.
  2. 2. My Dad’s Influence
  3. 3. My Dad’s Influence
  4. 4. My Dad’s Influence PACK TRAIN
  5. 5. What is Influencer Marketing? Why Now? @acoutdoors
  6. 6. “influencer marketing”
  7. 7. SOURCE: SOCIAL MEDIA MARKETING •  94% of marketers who used influencer marketing believe the tactic to be effective. •  Influencer marketing delivers 11x higher ROI than traditional forms of digital marketing. •  48% of marketers are expected to increase their influencer marketing budgets in 2018-2019. •  71% believe that ongoing ambassadorships are the most effective form of influencer marketing.
  8. 8. #fakenews SOURCE: HAVAS MEDIA •  Only 22% of brands are trusted. •  90% of consumers trust peers, only 33% trust ads. •  People would not care if 74% of the brands today disappeared!
  9. 9. Trust is the great social lubricant. #poma2018
  10. 10. 3 Types of Influencers @guscongemi
  11. 11. How Are Influencers Measured? @alex_zedra
  12. 12. Influence is nothing without engagement. #poma2018
  13. 13. 8 Points on How to Strengthen, Grow and Optimize Your Influence. @forceoptions
  14. 14. 1.  DEFINE YOUR NICHE 2.  SET GOALS 3.  KNOW YOUR AUDIENCE 4.  BE HELPFUL (DON’T SELL)
  15. 15. Adversaries into Allies: Master the Art of Ultimate Influence By Bob Burg
  16. 16. 1.  DEFINE YOUR NICHE 2.  SET GOALS 3.  KNOW YOUR AUDIENCE 4.  BE HELPFUL (DON’T SELL) 5.  BE AUTHENTIC AND HONEST AT ALL COSTS 6.  BUILD A WEBSITE – BLOG! 7.  CREATE A GOOD MIX OF QUALITY CONTENT
  17. 17. Influencer marketing is not about you, its about them. #poma2018
  18. 18. How Much Are You Worth? @theflyrodsafe
  19. 19. Socialbluebook.com
  20. 20. MICRO < 250K REACH MACRO 250K-500K REACH MEGA 500K – 1M+ REACH Social Media Post $50 - $100 Social Media Post $200 - $1000 Social Media Post $1000 - $5000 Blog/Videos $250 (inclusion) $500 (featured) Blog/Videos $500 (inclusion) $1000 (featured) Blog/Videos $1000 (inclusion) $5000 (featured) Sample rates
  21. 21. Case Study
  22. 22. What Does Influence Mean To You?

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