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Multi-Channel SEO Approach

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Using a multi-channel marketing strategy to benefit SEO.

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Multi-Channel SEO Approach

  1. 1. THE MULTI-CHANNEL SEO APPROACH
  2. 2. WELCOME MESSAGE! But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness JERRY SEINFELD He walked on stage at a comedy club, looked out at the audience, froze and was eventually booed off stage.
  3. 3. SEO IS NOT A TACTIC SEO IS A MULTI- CHANNEL MARKETING STRATEGY
  4. 4. SEO IN 2016 ORCHESTRATINGYOUR CHANNEL STRATEGY TO BENEFIT SEO SOCIAL MEDIACONTENTOPTIMIZATION ADVERTISING PRMOBILE OPTIMIZATION TECHNICAL But I must explain to you how all this mistaken idea of denouncing pleasure
  5. 5. GOALS SearchHOU | @joshbelland
  6. 6. BRAND LIFT GOOGLE FAVORS BRANDS
  7. 7. KEYWORD INTENT
  8. 8. THE CHALLENGE IN 2017 MULTIPLE DEVICES
  9. 9. IT’S NOT JUST ABOUT RESPONSIVE DESIGN YES! MOBILE FRIENDLY TEST PAGESPEED INSIGHTS
  10. 10. THE PROCESS HOWTHE PIECES FITTOGETHER OPPORTUNIT Y DISCOVERY CONTENT DEVELOPMEN T TECHNICAL DEVELOPMEN T MOBILE UX SOCIAL STRATEGY PR AND OUTREACH ADVERTISING MEASUREMENT AND OPTIMIZATION SearchHOU | @joshbelland
  11. 11. SEO VS. BRAND MARKETER
  12. 12. IA + CONTENT STRATEGY = EFFECTIVE SEO SearchHOU | @joshbelland
  13. 13. DOING SEO THE RIGHT WAY 1.Aggregate Backlink Data from Opensite Explorer, AHREFS, Majestic SEO SearchHOU | @joshbelland
  14. 14. DOING SEO THE RIGHT WAY Step 2: Develop a Link Building Strategy • Create a scholarship page. • Collect a list of outside scholarships on .edu sites • Use scraping tool like Buzzstream to collect data • Reach out to each contact Results: 18 .edu links acquired SearchHOU | @joshbelland
  15. 15. DOING SEO THE RIGHT WAY Step 3: Identify and DisavowToxic Links MANUALLY Manually visit each suspicious link to identify: Low Quality Content Spun Content Excessive Outbound links with keyword rich anchors Link Wheels Excessive subdomain links SearchHOU | @joshbelland
  16. 16. DOING SEO THE RIGHT WAY Step 3:Continue Link Building Continue Link Building:  More .EDU  Quality Guest Blogs  Resources Pages and Niche Directories  Backlink GAP Analysis  Link Reclamation SearchHOU | @joshbelland
  17. 17. DOING SEO THE RIGHT WAY Step 3: Promote Content Continue Link Building:  Twitter Advertising  Pinterest Advertising  Paid Stumbles  Boosted FB Posts  Instagram Advertising  Outbrain  Tabloo SearchHOU | @joshbelland
  18. 18. Holla Joshua Belland Linkedin.com/in/joshuabelland Twitter: @joshbelland Joshuabelland.com SearchHOU | @joshbelland

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