“We Live In A Very Busy, Crowded World.You’ve got to cut to the chase.” (33)
8 Word Positioning Statement(Time Limit: 1 Minute)“The Clock is Ticking”
• Upgrade Your Skills Constantly• Explain Yourself• Sell Yourself• Business Skills Make Us Free
“Don’t Worry, Don’t Worry… I’m not going to do, what everybody thinks I going to do, like flip out or something” - Half Baked Negotiated Price -Costs ____________ Profits
You Are What You Do…• One must change themselves to change the world.• Pay attention to things that matter to you.• Make time for important tasks; don’t wait for it to clear up.
Turn Crappy “Little Tasks” Into Gold• Use your imagination• Take on small projects and turn them into large successes.• Maintain a positive attitude.
You Are The “Wow!-Ness” of Every Project• I AM my projects! • I AM my project portfolio! • I AM the WOW! Score of each – and every – project in my portfolio!
• Learn time management. • Learn to say “No!”• Weed out unnecessary things from your life. • Take it one day at a time.
You Are Your Clients • You are your projects. • You are those you serve. •You are defined by your clients. • You serve clients; it’s what you do.
Become a line extension master• Starting point• Where next?• Days or weeks
Identity!• Through single-minded devotion to the product, to the environment in which it appears and through the way in which it communicates, BMW has created a tangible image of itself. Wally Olins, Corporate Identity
A brand is a “trust mark” • E-x-u-d-e • S-p-e-c-i-f-i-c-a-l-l-y • I-m-a-g-e-o-f-T-r-u-s-t-w-o-r-t-h-i-n-e-s-s? • T-e-l-l-t-h-e-t-r-u-t-h
Calling Cards• Obsess• Business card• The Signature• $$$• “Mere”
Brand you’s lead! At all Ages!• Leadership• Current project• A student
Become a power freak• Necessary Currency• Study• Don’t be a jerk!• Think systematically