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- 3. Who is ... Josh Smith Braden Allen Director of Sales | Biz Dev Director of Pricing | Yield Optimization
- 4. What is...
- 5. In the beginning there was this... ...Circa 1994
- 6. Fast Forward 22 Years Later...
- 9. Second Price Auction BuyerBid Price Subway Jimmy Johns McDonald's Burger King $1.25 $1.40 $0.75 $1.30 Winner = $1.31 Jimmy Johns
- 11. "This year for the first time, U.S. advertisers will spend more money on display ads, standard banners...than they will on search ads." - January 12, 2016
- 13. Programmatic Direct PMP Deals Audience Data Brand Engagement Retargeting Traffic Audits Fixed Rate Guaranteed Placement Guaranteed Impressions Benefits Limited
- 17. Programmatic Direct PMP Deals Audience Data Brand Engagement Retargeting Traffic Audits Fixed Rate Guaranteed Placement Guaranteed Impressions Benefits
- 19. Rich Media Expanding Floating Transitional Out-stream Video Take Over Sliders Native Pushdowns
- 20. Display Ad Size
- 21. Targeting Category- 67 unique categories Publisher - 1,200+ individual publishers of guaranteed direct inventory
- 22. Targeting Geo-targeting Country/ Region/ City, DMA, Postal Code Device Browser/OS Frequency Daypart
- 23. 3rd party ad tech Server of Record Contextual Targeting Viewability Targeting Retargeting Dynamic Creative Optimization (DCO)
- 24. What you need from the brand Targeting Criteria Signed IO Creative Tag (Asset) Pixel Information