3. R 🎪V Guidelines V1
3
Logo
R 🎪V R😍V R 👙V
R👟V R😎V R🍦V
Logo
Our logo is a flexible identity where the ampersand from the old R&V shorthand logo is
replaced with one of our icons. By default this is the festival tent icon (top right) but where
possible get creative and use a different lockup relevant to the piece of communication.
Tips:
Slap a #hashtag on the front for use in social media.
Only use one icon lockup on each piece of communication.
Visit page 7 to see all the icons.
4. R 🎪V Guidelines V1
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Colour
Colourway 1
Navy on Pink
Navy text and icons on pink background
Images treated with duotone
Primary 1
Pink
CMYK: 0, 30, 15, 0
RGB: 251, 201, 196
HEX: 001C31
Primary 2
Pink
CMYK: 100, 85, 35, 30
RGB: 0, 28, 49
HEX: fbcac4
Colour
Our colour palette consists of two colours - a peachy pink and a deep navy.
These can be used interchangeably in any piece of communication.
Colourway 2
Pink on Navy
Pink text and icons on navy background
Images treated with duotone
5. R 🎪V Guidelines V1
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Type
Type
Primary weight
Use Basis Grotesque Black for all display type, headlines, titles and subheadings.
At sizes over 20pt: tracking should be set to -20% with leading at 100% .
At sizes under 20pt: tracking should be set to 0% with leading at 120%.
Typography should be center aligned where possible.
Basis Grotesque Black
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !Ӥ$%&/()=?
6. R 🎪V Guidelines V1
6
Type
Basis Grotesque Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 !Ӥ$%&/()=?
Type
Secondary weight
Use Basis Grotesque Regular for all body copy and supplementary details.
Tracking should be set to 0% and leading at 120%.
Typography should be center aligned where possible.
7. R 🎪V Guidelines V1
7
Icons
Icons
Icons are an integral part of the festival identity so it is important they are consistent in
style and application. Please stick to the supplied set of icons - if any additional icons are
required please contact ömse (pg 12) and we will do our best to accomodate your request.
ℹ
🎪
💀
✊
🎸
💳
✂
🎲
💥
👃
📡
🌓
👙
🔍
🍗
👟
😂
🍦
👻
😄
🍺
👾
😊
☀
🎫
💘
✌
🐍
📝
✈
🎵
💰
👒
🔉
Info
Unicode: 2139
Tent
Unicode: 1F3AA
Skull
Unicode: 1F480
Sun
Unicode: 2600
Ticket
Unicode: 1F3AB
Heart Arrow
Unicode: 1F498
Scissors
Unicode: 2702
Dice
Unicode: 1F3B2
Bang
Unicode: 1F4A5
Jupiter
Unicode: E009
Hat
Unicode: 1F452
Speaker
Unicode: 1F509
Plane
Unicode: 2708
Music Note
Unicode: 1F3B5
Money Bag
Unicode: 1F4B0
Night/Day
Unicode: 1F313
Bikini
Unicode: 1F459
Magnifyier
Unicode: 1F50D
Bones
Unicode: 270A
Guitar
Unicode: 1F3B8
Card
Unicode: 1F4B3
Peking Duck
Unicode: 1F357
Shoe
Unicode: 1F45F
Crying Eyes
Unicode: 1F602
Victory
Unicode: 270C
Snake
Unicode: 1F40D
Note
Unicode: 1F4DD
Ice Cream
Unicode: 1F366
Chiller
Unicode: 1F47B
Smiling
Unicode: 1F604
UKF
Unicode: E008
Nose
Unicode: 1F443
Satelite
Unicode: 1F4E1
Beer
Unicode: 1F37A
Space Invader
Unicode: 1F47E
Happy
Unicode: 1F60A
8. R 🎪V Guidelines V1
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Icons
Icons (cont)
😍
😶
😝
🚀
👈😜
😷
😲
👉
Heart Eyes
Unicode: 1F60D
Twitter
Unicode: E000
Wink Tougue
Unicode: 1F61C
Facebook
Unicode: E001
Tougue
Unicode: 1F61D
Instagram
Unicode: E002
Right Hand
Unicode: E009
Dead Face
Unicode: 1F632
Youtube
Unicode: E003
Left Hand
Unicode: 1F448
No Mouth
Unicode: 1F636
Spotify
Unicode: E004
Mask
Unicode: 1F637
Soundcloud
Unicode: E005
Rocket
Unicode: 1F680
Pinterest
Unicode: E006
Social media icons:
Tip:
Icons can be used to tell stories or add colour to any piece of communication
Think about how you can represent the artist or aspect of the festival using the
icons rather than copy. Bonus points for humour and innuendo.
9. R 🎪V Guidelines V1
9
Images
Images
Images are treated as duotones so they work with either of the two colourways.
In photoshop you can go Image > Adjustments > Gradient Map then set the gradient
to Navy at one end then Pink at the other.
Untreated image Treated image
10. R 🎪V Guidelines V1
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Layout
First line up drop Tickets on sale now
R V
29th – 31st December 2015 Waiohika Estate, Gisborne
Angus&Julia Stone
Concord Dawn
Cut Snake Dan Aux
Dave Dobbyn David
Dallas Jupiter Project
P-Money Peking Duk
PendulumDJ Set
&Verse
RLGrime Scribe
Slumberjack Sniffers
State of Mind Sticky
Fingers The Black Club
with Mac Mylo
First line up drop Tickets on sale now
R V
29th – 31st December 2015 Waiohika Estate, Gisborne
Angus&Julia Stone
Concord Dawn
Cut Snake Dan Aux
Dave Dobbyn David
Dallas Jupiter Project
P-Money Peking Duk
PendulumDJ Set
&Verse
RLGrime Scribe
Slumberjack Sniffers
State of Mind Sticky
Fingers The Black Club
with Mac Mylo
Layout
Tip:
Typography should be center aligned where possible.
Use the icons interspersed with the copy to add colour and emotion to
pieces of communication. Big and bold type and icons.
11. Guidelines V1
11
R 🎪VContact
Contact
Get in touch if you have any questions regarding the festival identity!
Rhythm
Kyle Bell
kyle@rhythmgroup.com
Josh Smith
josh@rhythmgroup.com
ömse
Briton Smith
briton@omse.co
James Kape
james@omse.co
