I gave this talk at Tonic, the event for marketers. People have heard a lot about Artificial Intelligence and sort of get what it is. They wanted some practical tips on how to start AI today. I cover 4 things that you can start in an afternoon if you want to leverage your data to improve your business.
Companies look to improve Productivity, Prediction and Personalisation
One of those metaphors that isn’t very good but probably goes quite a long way
Have to find it, process it, manage it safely...
Each employee has contributed £2M to this deal!
Each customer is worth more than £100,000 If it was just desk rental, need to be a member for 19 years!
That’s 50% more than Sky per employee
Dont’ really know much about individuals using the service
Currently more like a billboard Online advertising has changed - ever been followed around the internet by ASOS?
Lewis has a human profile picture
Early days, didn’t give good answer, Followed up with feedback question
What kind of idiot do we employ??
The team didn’t tell me that there was a problem
Anyone used this? No one thought about the design, they concentrated on the technology
Binge-watchers turn you from a casual watcher into a Netflix customer. You don’t channel surf during the ad-breaks like you used to.
Who’s in this group?
Uma Thurman John Travolta
Amazon knows more about you than just your purchase history
They should be focussing on the way you search
This tells them everything they need to know about presenting my next search results
Probably heard a lot about jobs being replaced by AI
Not my goal but I do want to make people’s lives easier
This is a startup with no customers, no data and no technology
Segmentation: Finding groups in your customer data. Chat Automation: Make it easier for your customers to talk to you. Personalisation: Tailor your product for individual customers. Human Augmentation: Make your people better by supporting with AI.
AI: Start Today
AI: Start Today
● Founder of Pritchatts Consulting
● Previously Head of AI at Push Doctor
● Former Software Engineer
Data-Driven Companies are Growing 8x as Fast as Global GDP
Users go on a journey
● Searched for 5 of the top-selling brand names.
● Clicked into 12 results.
● Bought the cheapest 4+ star rating product.
Josh ✅ ✅ ✅
Alan ✅ ✅ ✅ ✅
● want to improve engagement with your customers
So that you:
● can offer different products to different people
● understanding how people indicate what they want from you
4. Human Augmentation
Make your people better by supporting with AI.
This startup wants to make animal healthcare more
accessible and affordable using technology built to
utilise data from the ground up.
1 in 3
people don’t go to the vet because of cost or convenience.
No data Lots of dataMinimum viable data?
Human Augmentation Checklist
● want to automate or support some aspect of employee’s jobs
So that you:
● can free up time for people to concentrate on hard tasks
● collating the information they rely on to complete those parts of the job
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