Video marketing for plumbing and hvac businesses

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Access the live recording of this content at http://www.plumberseo.net/video

Did you know that YouTube is the 2nd most searched Search Engine (ahead of Bing & Yahoo)? Most plumbing & HVAC Businesses are so focused on SEO but totally neglect the opportunity that Video & YouTube provide. Implementing a Video Marketing Strategy for your Plumbing or HVAC Business can get you additional placement in the search results for your plumbing keywords, enhance that effectiveness of your SEO efforts and improve visitor conversion.
On this session I am going to talk about how you can put a proactive Video Marketing Strategy in place for your plumbing or HVAC business with out a major production budget. I’ll cover the types of video you should create (HINT: authentic and simple is best), how to create it with the technology that you already have (No expensive equipment necessary) and how to syndicate it for maximum effect.

Access the live recording of this content at http://www.plumberseo.net/video

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Video marketing for plumbing and hvac businesses

  1. 1. Video Marketing for your Plumbing or HVAC Business Wednesday, July 10, 13
  2. 2. •Quick - 10-15 Minute Sessions •Very Specific Topic related to Internet Marketing •Ideas you can Implement right away •Answer your Most Pressing Internet Marketing Questions Internet Marketing Update Sessions Wednesday, July 10, 13
  3. 3. Plumbing & HVAC Online Marketing PLAN www.PlumberSEO.net/Weekly Wednesday, July 10, 13
  4. 4. Plumbing & HVAC Online Marketing PLAN •Search Engines SEO / Organic Map Listings Pay-Per Click www.PlumberSEO.net/Weekly Wednesday, July 10, 13
  5. 5. Plumbing & HVAC Online Marketing PLAN •Search Engines SEO / Organic Map Listings Pay-Per Click •Social Media www.PlumberSEO.net/Weekly Wednesday, July 10, 13
  6. 6. Plumbing & HVAC Online Marketing PLAN •Search Engines SEO / Organic Map Listings Pay-Per Click •Social Media •Online Directories www.PlumberSEO.net/Weekly Wednesday, July 10, 13
  7. 7. Plumbing & HVAC Online Marketing PLAN •Search Engines SEO / Organic Map Listings Pay-Per Click •Social Media •Online Directories •Paid Lead Services www.PlumberSEO.net/Weekly Wednesday, July 10, 13
  8. 8. Plumbing & HVAC Online Marketing PLAN www.PlumberSEO.net/Weekly Wednesday, July 10, 13
  9. 9. With the goal... • More Calls • More Revenues • More Profits! Wednesday, July 10, 13
  10. 10. •Why Video Marketing is so important as part of your overall internet marketing strategy •How to put your Video Marketing Strategy in Place •Types of Videos to Create •How to Create Them •What to do with them on they are created You’re About To Discover.... Wednesday, July 10, 13
  11. 11. •Increase your exposure on the search engines with more place holders for your most important keywords •Enhance your SEO Effort by giving visitors a reason to stay on your page •Improve your conversion from visitor to caller Why Video Marketing for your Plumbing or HVAC Business Wednesday, July 10, 13
  12. 12. •Your Video Can show up in Search with an image of your video •You can obtain multiple place holders on page one for certain keywords Increase Exposure in Search Results Wednesday, July 10, 13
  13. 13. •Your Video Can show up in Search with an image of your video •You can obtain multiple place holders on page one for certain keywords Increase Exposure in Search Results Wednesday, July 10, 13
  14. 14. •Your Video Can show up in Search with an image of your video •You can obtain multiple place holders on page one for certain keywords Increase Exposure in Search Results Wednesday, July 10, 13
  15. 15. •Your Video Can show up in Search with an image of your video •You can obtain multiple place holders on page one for certain keywords Increase Exposure in Search Results Wednesday, July 10, 13
  16. 16. •Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc) •Video results in lower bounce rate •Longer time on site Enhance your SEO Effort Wednesday, July 10, 13
  17. 17. •Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc) •Video results in lower bounce rate •Longer time on site Enhance your SEO Effort Wednesday, July 10, 13
  18. 18. •Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc) •Video results in lower bounce rate •Longer time on site Enhance your SEO Effort Wednesday, July 10, 13
  19. 19. •Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc) •Video results in lower bounce rate •Longer time on site Enhance your SEO Effort Wednesday, July 10, 13
  20. 20. •Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc) •Video results in lower bounce rate •Longer time on site Enhance your SEO Effort Wednesday, July 10, 13
  21. 21. •Drive links and traffic to your primary site from high authority video sites (YouTube, Vimio, MetaCafe, etc) •Video results in lower bounce rate •Longer time on site Enhance your SEO Effort Wednesday, July 10, 13
  22. 22. •Video Resonates with People •Give them a chance to know, like & trust you before they call you •Connects with different modalities (Some read, some listen & some watch) Improve Conversion Wednesday, July 10, 13
  23. 23. •Video Resonates with People •Give them a chance to know, like & trust you before they call you •Connects with different modalities (Some read, some listen & some watch) Improve Conversion Wednesday, July 10, 13
  24. 24. •Create Simple Videos about your company, services and FAQ •Post to YouTube & other video sharing sites •Syndicate to your website & social media profiles How you can leverage Video in your Plumbing Or HVAC Business Wednesday, July 10, 13
  25. 25. •Simple •Personal - BE REAL •To the point •Don’t over think it or over do it What type of videos should you create? Wednesday, July 10, 13
  26. 26. •Don’t need to hire a high end production crew •Can use a simple iPhone, Android Phone, Digital Camera or even web cam •Edit video directly on YouTube or using simple FREE editing software like iMovie or Movie Maker How to create your videos using technology you already have? Wednesday, July 10, 13
  27. 27. •Create a intro video for your website •Create a video about each of your primary services ★Emergency Plumbing ★Drain Cleaning ★Water Heater Repair ★Water Heater Installation ★Tankless Water Heater Installation ★Bathroom Remodeling ★Etc. •Create a video for each of your FAQ What videos should you create? Wednesday, July 10, 13
  28. 28. •Be Natural, Authentic & REAL ★"At XYZ Plumbing we provide a full range of plumbing services including "Specific Service". Brief explanation of what you do in that specific area. If you are in need of "Specific Service" in the "Your Main City Area" we can help! Call our office today at ###-###-####. What to say? Wednesday, July 10, 13
  29. 29. •Setup a YouTube channel at YouTube.com •Upload your video(s) •Name them correctly / intelligently •Add a link to your website in the description Where to post your video’s? Wednesday, July 10, 13
  30. 30. •Change title of channel to "City Service - Company Name" •Add tags with keywords & company name •Update description with Name, Address, Phone Number and description •Make sure there is a active avatar with your company logo YouTube Channel Best Practices Wednesday, July 10, 13
  31. 31. •Change title of channel to "City Service - Company Name" •Add tags with keywords & company name •Update description with Name, Address, Phone Number and description •Make sure there is a active avatar with your company logo YouTube Channel Best Practices Wednesday, July 10, 13
  32. 32. •Change title of channel to "City Service - Company Name" •Add tags with keywords & company name •Update description with Name, Address, Phone Number and description •Make sure there is a active avatar with your company logo YouTube Channel Best Practices Wednesday, July 10, 13
  33. 33. •Change title of channel to "City Service - Company Name" •Add tags with keywords & company name •Update description with Name, Address, Phone Number and description •Make sure there is a active avatar with your company logo YouTube Channel Best Practices Wednesday, July 10, 13
  34. 34. •Title Video with City Service - Company (always mix this up a little) •Description should always start with http:// url.com and then describe the service using those same keywords. ALWAYS ADD NAP INFO AT BOTTOM OF DISCRIPTION •Use your keywords as tags and include the company name. •Choose most appropriate screenshot •Click "advanced settings" and add address to video Video Tagging Best Practices Wednesday, July 10, 13
  35. 35. •Title Video with City Service - Company (always mix this up a little) •Description should always start with http:// url.com and then describe the service using those same keywords. ALWAYS ADD NAP INFO AT BOTTOM OF DISCRIPTION •Use your keywords as tags and include the company name. •Choose most appropriate screenshot •Click "advanced settings" and add address to video Video Tagging Best Practices Wednesday, July 10, 13
  36. 36. •Title Video with City Service - Company (always mix this up a little) •Description should always start with http:// url.com and then describe the service using those same keywords. ALWAYS ADD NAP INFO AT BOTTOM OF DISCRIPTION •Use your keywords as tags and include the company name. •Choose most appropriate screenshot •Click "advanced settings" and add address to video Video Tagging Best Practices Wednesday, July 10, 13
  37. 37. •Title Video with City Service - Company (always mix this up a little) •Description should always start with http:// url.com and then describe the service using those same keywords. ALWAYS ADD NAP INFO AT BOTTOM OF DISCRIPTION •Use your keywords as tags and include the company name. •Choose most appropriate screenshot •Click "advanced settings" and add address to video Video Tagging Best Practices Wednesday, July 10, 13
  38. 38. Post the Video(s) on your site & Social Profiles •Copy the embed code and post on your site ✴Intro Video - Home Page ✴Water Heater Video - Water Heater page ✴Etc Wednesday, July 10, 13
  39. 39. Post the Video(s) on your site & Social Profiles •Copy the embed code and post on your site ✴Intro Video - Home Page ✴Water Heater Video - Water Heater page ✴Etc Wednesday, July 10, 13
  40. 40. Post the Video(s) on your site & Social Profiles •Copy the embed code and post on your site ✴Intro Video - Home Page ✴Water Heater Video - Water Heater page ✴Etc Wednesday, July 10, 13
  41. 41. Post the Video(s) on your site & Social Profiles •Copy the embed code and post on your site ✴Intro Video - Home Page ✴Water Heater Video - Water Heater page ✴Etc Wednesday, July 10, 13
  42. 42. Where to post your videos? Wednesday, July 10, 13
  43. 43. Wednesday, July 10, 13
  44. 44. www.PlumberSEO.net/Video Wednesday, July 10, 13
  45. 45. www.PlumberSEO.net/Video Step By Step Instructions at Wednesday, July 10, 13
  46. 46. Wednesday, July 10, 13
  47. 47. Weekly LIVE Training / Update Calls •Plumbing Keywords – Updated data regarding the most frequently searched plumbing & hvac keywords •The latest Google Algorithm update (Penguin / Panda) and what it means for your SEO Strategy •Video marketing for your Plumbing or HVAC Business – How to’s, examples, etc •Website Conversion – what your website MUST have to convert effectively •2013 Q4 Marketing Plan – What you should be doing to market your plumbing business online in Q4 •Mobile Marketing – Why it’s important, how to set it up •Facebook marketing – what you should be doing to maximize effectiveness •Re-Targeting with AdWords – What it is, why you might want to do it & how to setup simple re-targeting campaigns to follow your web visitors online as they browse the web. http://PlumberSeo.net/Weekly Wednesday, July 10, 13
  48. 48. Wednesday, July 10, 13
  49. 49. www.PlumberSEO.net/Video Wednesday, July 10, 13
  50. 50. www.PlumberSEO.net/Video Step By Step Instructions at Wednesday, July 10, 13
  51. 51. Wednesday, July 10, 13
  52. 52. www.PlumberSEO.net/Video Wednesday, July 10, 13
  53. 53. www.PlumberSEO.net/Video Step By Step Instructions at Wednesday, July 10, 13

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