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How to use quizzes to generate leads and win new customers


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Make a viral quiz and use it to generate leads. Qzzr is a simple quiz tool that allows marketers and publishers to create beautiful quizzes and embed them in their site or blog.

Published in: Marketing, Spiritual, Technology

How to use quizzes to generate leads and win new customers

  1. 1. The Quizzing Phenomenon Presented by: Josh Little
  2. 2. My goals 1. Expose you to a new content type 2. Show how people are using it 3. Demonstrate how you can to leverage it today
  3. 3. Proceed with caution
  4. 4. There is a renaissance happening Hieroglyphics Paper Billboards Mail Email Blogs TV Digital images Video Surveys/polls Infographics Lists Quiz
  5. 5. And it’s something we hated while we were in school
  6. 6. “Stop telling me interesting and useful things about myself” ! - Said no one, ever.
  7. 7. The road is being paved by mega- publishers #1 article on NY Times in 2013 was a quiz 8 of the top 10 most shared articles in last 8 months are quizzes Just launched their own quiz tool Building their own quiz tool
  8. 8. What about the rest of us?
  9. 9.
  10. 10. Salem Web Network
  11. 11. Fit Marketing Lime Ricki
  12. 12. You don’t need a big channel • 0 likes, 6 comments • Taken 70,000 times • 752x Social Lift!!!!
  13. 13. Three jobs marketers hire a quiz to do 1. Drive traffic 2. Capture leads 3. Present offers
  14. 14. What we’re most excited about Turning this Into this
  15. 15. Capturing leads You have a captive audience
  16. 16. How to capture leads
  17. 17. Case studies Kissmetrics quiz
  18. 18. Case studies Kettlebell Fever
  19. 19. Case studies Rogers family coffee
  20. 20. Lead qualification
  21. 21. Don’t do this
  22. 22. Josh Little @joshlittle