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Mobile Analytics
Josh Blankenship, Client Strategies Manager
TopSpot Internet Marketing
Mobile Analytics
2
Agenda for Today
• Mobile Trends
• Mobile Advertising
• Our Mobile Analytics Approach
• Responsive Usab...
Mobile Trends
3
Mobile Trends
4
Mobile Trends
5
6.1
billion
smartphone
subscriptions
in 2020
2.6
billion
smartphone
subscriptions
in 2015
Mobile Trends
6
42%manufacturing queries start on mobile
Mobile Ads
7
Benefits of Mobile PPC
•Different Messaging - Mobile-specific ads may have different messaging than
desktop a...
Mobile Ads
8
When using our Mobile Pay Per Click Strategies clients have experienced:
•Increased Impression Share During T...
Mobile Analytics
9
Mobile Analytics
10
Mobile Analytics
11
Mobile Analytics
12
Mobile Analytics
13
Mobile Analytics
14
Audience > Mobile > Overview
Mobile Analytics
15
Responsive Usability
16
Mobile experiences need to be
planned in a league of their own.
• Action directives
• Navigation –...
Responsive Usability
17
Parallax / Scrolling Behavior
Responsive Usability
18
Parallax / Scrolling Behavior
Responsive Usability
19
Less than 27.8% of desktop users
viewed value proposition / CTAs
Responsive Usability
20
41.2% of smart phone users
viewed value proposition.
Devices and Screens
It’s not just the
Smartphone folks we’ve
got to think about…
…we’ve got to think
about the big guys, t...
Devices and Screens
22
Responsive Usability
23
55.6% of tablet users
viewed value proposition.
24
Desktop Smart Phone Tablet
Responsive Usability
25
Tabbed Content Usability
Responsive Usability
26
Tabbed Content Usability
Responsive Usability
27
Tabbed Content Usability – 11.59% Clicks (Desktop)
Responsive Usability
28
Tabbed Content Usability – 20% Clicks (Mobile)
Responsive Web Design
…isn’t going to be “responsive
web design in the future.”
• Server level browser detection
• Forms –...
Responsive Website Case Study
30
Metal Coatings
Traffic trends indicated a
need for the website to
provide a mobile-friend...
Responsive Website Case Study
31
Results:
• 247% increase in
Smartphone conversions
• 76% increase in overall
smartphone v...
Thank you!
Contact TopSpot Internet Marketing:
www.topspotims.com/contact
@JoshTTU
@TopSpotIMS
Presentation available via ...
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WAW Mobile Analytics 9.23.15

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An overview presentation regarding mobile trends, mobile advertising, the TopSpot approach to mobile analytics, and the future of responsive usability & design.

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WAW Mobile Analytics 9.23.15

  1. 1. Mobile Analytics Josh Blankenship, Client Strategies Manager TopSpot Internet Marketing
  2. 2. Mobile Analytics 2 Agenda for Today • Mobile Trends • Mobile Advertising • Our Mobile Analytics Approach • Responsive Usability & Design Web Analytics Wednesday
  3. 3. Mobile Trends 3
  4. 4. Mobile Trends 4
  5. 5. Mobile Trends 5 6.1 billion smartphone subscriptions in 2020 2.6 billion smartphone subscriptions in 2015
  6. 6. Mobile Trends 6 42%manufacturing queries start on mobile
  7. 7. Mobile Ads 7 Benefits of Mobile PPC •Different Messaging - Mobile-specific ads may have different messaging than desktop ads. In some cases it makes sense to deliver a certain messaging and calls to action based on what device a person is using. •Mobile Bid Adjustments - Can increase or decrease bids for users on mobile devices •Mobile Ad Extensions - Includes specific calls to action, location extensions or click to call extensions
  8. 8. Mobile Ads 8 When using our Mobile Pay Per Click Strategies clients have experienced: •Increased Impression Share During Targeted Times •Increased Click Through Rates (on relevant phrases) •Increased Lead/Conversion
  9. 9. Mobile Analytics 9
  10. 10. Mobile Analytics 10
  11. 11. Mobile Analytics 11
  12. 12. Mobile Analytics 12
  13. 13. Mobile Analytics 13
  14. 14. Mobile Analytics 14 Audience > Mobile > Overview
  15. 15. Mobile Analytics 15
  16. 16. Responsive Usability 16 Mobile experiences need to be planned in a league of their own. • Action directives • Navigation – counts for 80- 85% mobile success • Search placement matters • Pops, drops, rollouts & sliders
  17. 17. Responsive Usability 17 Parallax / Scrolling Behavior
  18. 18. Responsive Usability 18 Parallax / Scrolling Behavior
  19. 19. Responsive Usability 19 Less than 27.8% of desktop users viewed value proposition / CTAs
  20. 20. Responsive Usability 20 41.2% of smart phone users viewed value proposition.
  21. 21. Devices and Screens It’s not just the Smartphone folks we’ve got to think about… …we’ve got to think about the big guys, too. 21
  22. 22. Devices and Screens 22
  23. 23. Responsive Usability 23 55.6% of tablet users viewed value proposition.
  24. 24. 24 Desktop Smart Phone Tablet
  25. 25. Responsive Usability 25 Tabbed Content Usability
  26. 26. Responsive Usability 26 Tabbed Content Usability
  27. 27. Responsive Usability 27 Tabbed Content Usability – 11.59% Clicks (Desktop)
  28. 28. Responsive Usability 28 Tabbed Content Usability – 20% Clicks (Mobile)
  29. 29. Responsive Web Design …isn’t going to be “responsive web design in the future.” • Server level browser detection • Forms – employ server calls if you can • Use social logins when possible • Work for the transfer – device to desktop 29
  30. 30. Responsive Website Case Study 30 Metal Coatings Traffic trends indicated a need for the website to provide a mobile-friendly experience for their growing smartphone and tablet audience. When analyzing the pages mobile users were accessing, it was apparent that all of Metal Coatings’ content needed to be available in a mobile-friendly format.
  31. 31. Responsive Website Case Study 31 Results: • 247% increase in Smartphone conversions • 76% increase in overall smartphone visits • 72% increase in overall tablet visits
  32. 32. Thank you! Contact TopSpot Internet Marketing: www.topspotims.com/contact @JoshTTU @TopSpotIMS Presentation available via Slideshare 32

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