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Search Engine Optimization For Your Business


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Joe Skibbie of JRS Marketing Communications can help you make sure your business has a strong online presence. Learn about the importance of mobile responsive website design and social media’s growing importance and connection with Search Engine Optimization (SEO).

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Search Engine Optimization For Your Business

  1. 1. Joseph R. Skibbie #BeSeen & #BeHeard
  2. 2. Joe Skibbie • Joe Skibbie is a Digital Marketing Strategist for JRS Marketing Communications. • He has been helping businesses “#Be Seen” and “#Be Heard” for close to 20 years. • Joe’s passion is helping his clients grow.
  3. 3. What is SEO • SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. • • Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. • • Search engine optimization (SEO) is the process of affecting the online visibilityof a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. • • Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. •
  4. 4. How does Google determine which pages end up on SERP? Over 200 Factors including: • Web Structure • Page Speed • Social Signals • User Interaction Signals • Engagement • Topical Trust
  5. 5. Search’s Goal Deliver appropriate content: at the right time, in the right place, to the right person. Micro Moments Video omoments.html
  6. 6. Times Change • Statistic #1 - • Statistic #2 - unbelievable-seo-statistics-need-know.html • Statistic #3 -
  7. 7. How do you find IT? Where do you go for information when you are searching for a product or service? • Search (Google, Bing, Yahoo) • Social (facebook, pinterest, twitter) • Referral Source (friend, family, neighbor) • Print (newspaper, yellow pages, etc…) • Address Book (Database, Flyers, etc…)
  8. 8. SERP (Search Engine Results Page) • A search engine results page (SERP) is the page displayed by a search engine in response to a query by a searcher.
  9. 9. Paid Search Results • Google Adwords • Keyword based (auto insurance) • Bids based on Impressions and Clicks
  10. 10. Search Queries (Keywords) • the words that users type into the search box—carry extraordinary value. • Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing.
  11. 11. Where Do I Start? • Strategy • Web Platform • Tactics • Assignment • Self • Vendors • Employees
  12. 12. What Next? On – Page • Title tag using keywords (Adwords) • SEO friendly URL’s • H1, H2 Tags • Images, videos labeled correctly • Responsive Design • Outbound/Inbound Links • Mix short/long form content Off - Page • Social Engagement • Forum Postings • Search Engine Submission • Directory Submission • Reviews • Speaking engagements • Cross promotion
  13. 13. Good vs. Bad White Hat • Build a community around your product/service • Leverage local geography • Engage in social media to build client advocates • Correct titling of pages Black Hat • Buying links to your site • Commenting in forums with links back to your site • Hacking sites and linking to them • Poor quality info or content
  14. 14. The Science of SEO • SEO Report – With over 200 indicators, how do you know what’s broken?
  15. 15. Things You Can Do On Page • Correct titling of pages • Title Your Images with Page Keywords • Use Keywords in H1, H2, etc.. • Add video using keyword titles Off Page • Build a community around your product/service • Leverage local geography • Engage in social media to build client advocates • Claim Directory and Social Media Profiles
  16. 16. Questions? Joseph R. Skibbie 312-339-9359