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Hit The Ground Running With Ecommerce

Whether you are a small business owner or solopreneur looking to make a little profit, the race is on! Joe Skibbie, principle agent of JRS Mar/Com shares the latest industry trends in eCommerce and newfound techniques to establish yourself in the marketplace.

Joe will kick things off with an interactive presentation beginning at 3PM, followed by a robust Q&A segment. You will have the opportunity to go behind the curtain with stories pulled from clients over two decades of running a digital agency.

We will walk you through the necessary steps to get started selling online.

You can expect to learn: whether eCommerce is right for you, tools to evaluate your online presence, inventory management procedures, how to manage product delivery/shipping costs, plus actionable promotion/expansion tactics.

Don’t forget that we are here to help you #BeSeen & #BeHeard!

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Hit The Ground Running With Ecommerce

  1. 1. Digital Marketing Strategist, Joe has been helping businesses “Be Seen” and “Be Heard” for more than 20 years. Industries Served: Finance Professional Service Hospitality Manufacturing Not-for-Profit Publishing FIND ME: @JRSMARCOM My Why:
  2. 2. Table of Contents TABLE OF CONTENTS: • What is Ecommerce • Why Do We Want to Sell Online • Types of Ecommerce • Is Ecommerce Right For ‘Me’? • Considerations Before Moving Forward • Now What?
  3. 3. What is Ecommerce? Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet. FIND ME: @JRSMARCOM
  4. 4. Why Are We Here?
  5. 5. Is Ecommerce Right For You? What are your goals? • Increased sales (volume, frequency, new client acquisition) • Identify high grossing products/services • Marketing Automation (data capture)
  6. 6. Is Ecommerce Right For You? (cont’d) What changes are forcing you to go away from your traditional selling methods? • Covid • Product differentiation • Change in target audience • Convenience demanded by consumer
  7. 7. Is Ecommerce Right For You? (cont’d) What do your customers want/need that you aren’t providing currently? • Convenience • 24 hour shopping • Anonymity/Personalization • contactless
  8. 8. What do you need to consider Business Type - Products - Payments - Promotion
  9. 9. Types of e- Commerce: B2B B2C C2C What is your Business Type? FIND ME: @JRSMARCOM
  10. 10. B2B: Janitorial Office Supply Software Vending 69% of B2B sellers say they expect to stop printing catalogs within 5 years - ordering-platforms-and-digital-catalogs-replacing-print- catalogs#:~:text=It's%20high%20time%20to%20create,within%20the%2 0next%205%20years. - source The B2B model, business to business, is when a business is selling to other businesses.
  11. 11. The B2C model, business to consumer, involves businesses selling to consumers. If you decide to open your own online store, you’ll likely be selling to customers instead of businesses. Amazon, Walmart, and Apple are examples of B2C businesses. B2C: Retail Restaurant Service Entertainment Retail Ecommerce sales projections thru ‘2023
  12. 12. C2C • C2C, is when consumers are selling to other consumers. Many of the sellers on those sites aren’t businesses but average consumers selling products they own whether second-hand or new • eBay • Craigslist • Facebook groups • Kijiji
  13. 13. Products – What Are You Selling? You’ll need the following: photos product descriptions keywords product attributes • Perishable/Non-perishable • Inventory/Storage costs • Shipping • Legal requirements •
  14. 14. Payments – How You Get Paid • Credit Card with online gateway (Heartland, • Paypal • Venmo/Zelle/Quickpay • Square/Stripe/Payeezy FIND ME: @JRSMARCOM
  15. 15. Promotion: Frequency, Reach, and Duration • Mobile Friendly Websites • Social Media • PPC • Search Engine Optimization • Electronic Email • Podcasts • Videos • Influencer Marketing • Etc… • Print • Mail • Flyers/brochures • Business cards • Media • TV • Radio • Newspaper • Event Traditional: Digital:
  16. 16. Tools Available Online Shopping Sites: Amazon, eBay, Etsy, Overstock, Alibaba, Craigslist, Facebook Marketplace Web Hosted Environments: Shopify, woo-commerce, Zoho/Big Commerce, Facebook Shops
  17. 17. Are You Ready? Business Type - Products - Payments - Promotion
  18. 18. Decide Promote Analyze Amend What’s Next?
  19. 19. A Smooth Sea Never Made A Skilled Sailor! Franklin D. Roosevelt
  20. 20. Do It Yourselfer’s Rejoice Here’s 10 Things You Can Do Now To Take Advantage: 1. Update your website 2. Install Google Analytics 3. Create a Faceook Company Page 4. Claim Your Google My Business Profile 5. Create a Twitter Account 6. Create an Instagram Business Profile 7. Create a LinkedIn Company Page 8. Film a short, live video 9. Start a Youtube Channel for your Business 10. Go Live on Facebook Stories 312-339-9359
  21. 21. Do It Yourselfer’s Rejoice (cont’d) Here’s More Things You Can Do Now To Take Advantage: • Research and use a hashtag relevant to your business • Post an article on your company blog page, include the link in a post • Run an ad for your business on facebook • Run an ad for your business on Google Ads • Start a Hootsuite Account Download a Bingo Card with all items listed at: 312-339-9359
  22. 22. Questions? Joseph R. Skibbie 312-339-9359 FIND ME: @JRSMARCOM