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A. Design Thinking Lecture

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A. Design Thinking Lecture

  1. 1. Design Thinking
  2. 2. Ideate Empathize Define Prototype Test The Design Process
  3. 3. Start Empathy Campaign startempathy.org
  4. 4. A B C Making Choices
  5. 5. Divergent Thinking
  6. 6. Convergent Thinking
  7. 7. “There is no expedient to which a man will not go to avoid the labor of thinking.” Sir Joshua Reynolds
  8. 8. Alan Kay Xerox PARC, 1972
  9. 9. “There is no reason for any individual to have a computer in his home.” Ken Olsen Digital Equipment Corp., 1977

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